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MARKETING ANALYST

  • Location: Guildford, Surrey
  • Salary: Competitive
  • Contract hours: FullTime

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Company Description

nullJob Description

Role:The Marketing Analyst reports to the Head of Strategic Planning & Analytics and is responsible for defining, accessing, collating and rationalising data from multiple sources. They will generate executive campaign summaries, brand health decks, marketing performance reports and other regular updates. They will analyse said data and present actionable findings in a concise and logical manner and will regularly liaise with our central EMEA data/advertising teams. They will also form a key part of the Ubisoft Store e-commerce team to drive performance of our direct to consumer business.Data sources will include internal datasets such as first party user data, site analytics, product analytics and sales reports, as well as various external datasets including social listening tools, press monitoring, paid media and social media reports. Candidates must have demonstrable data management skills including an in-depth knowledge of SQL and Data Visualisation programs (such as Tableau), the ability to design and present visually striking reports and an understanding of the role of data in consumer marketing. Additional knowledge of third party APIs and a codebase such as Python or R would be a plus.Based in our office in central Guildford the role offers the opportunity to join one of the world’s biggest videogames companies and directly contribute to the successs of brands like Assassin’s Creed, Far Cry, Tom Clancy’s Rainbow Six Siege and The Division. The role comes with a comprehensive benefits package as well as a competitive salary and bonus scheme, and some international travel will be required. Main Missions and Responsibilities:Reporting to the Head of SP&A the main roles and responsibilities include:Marketing Campaign PerformanceBuild performance reports that collate data from various reporting systems, across campaigns and brandsDevelop a readily accessible database that allows us to compare these campaigns and generate meaningful KPIsLiaise with our EMEA office in Paris on central tools and reporting and assist them in generating insights that can be shared across all territoriesGenerate data insights from our first party user data on audience crossover and other metrics that will be useful for advertising and promotionMaintain remarketing/consumer retargeting lists alongside Digital Managers and media teamConstantly seek ways to improve the accuracy and timeliness of campaign measurementsAssess, implement and evangelise best practices in the organisation within the Marketing team and external agenciesBrand PerformanceUtilise available data to generate holistic unified brand health decks that demonstrate the effectiveness of campaigns and assetsAssess campaigns relative to a defined set of competitors where data is availableWork with others in SP&A team to track and analyse all paid, owned, earned and trade activities in relation to pre-order/sales performance throughout the product lifecycleAnalyse social and consumer metrics and help generate and evolve UK KPIs in these areasHelp in defining KPI’s for specific brand and campaign activities and track performance relative to these metricsReporting Develop and manage reporting dashboards to present key information in usable and actionable summaries alongside sales and finance insightCreate, manage and distribute data and insights via regular and ad-hoc reporting utilizing various analytics tools and platformsAnalyse effects of additional advertsing on post launch performance Market Understanding and Knowledge SharingMaintain best in class knowledge of videogame market, latest trends in gaming and media landscapes includingConsumer insightCategory trends and forecasts in respective of hardware and software salesCompetitive landscapeShare knowledge and expertise in clear and understandable way as relevant with any and all stakeholdersFill role of data expert to help others accurately interpret and develop actions from reporting providedE-Commerce Leverage central reporting in order to provide both ongoing and ad-hoc reports including but not limited to :Web TrafficSales TrackingPromotional PerformanceCustomer Journey TrackingLiaise with other subsidary offices to share learnings and best practicesQualifications

Key Requirements:Educated to degree level/equivalent2+ years professional experience in analysing media data, media agency or ad tech a plusStrong knowledge of digital and traditional media landscapeProven analytical skills; ability to analyse raw data, draw conclusions, and present actionable recommendationsKnowledge of or experience using examples of the following is requiredAd platforms such as Google Ad Suite, Facebook, Twitter etc.Web Analytics platforms (eg Adobe Analytics)In depth knowledge of SQL, Tableau and ExcelKnowledge of or experience using one or more of the following would be beneficial, although training will be provided:Multi-channel attribution analysesThird party data platforms, such as Sprinklr, Brandwatch etcSyndicated media data sources (iSpot, Kantar, ComScore)DMPs (Adobe Audience Manager)Existing experience of advertising/CRM and consumer product lifecycles an advantageProgramming experience and knowledge of R or Python a plusExcellent organizational, communication and interpersonal skills, particularly working with multiple stakeholders with varying requirementsExperience in managing and maintaining professional relationships with external and internal partnersAn interest in videogames would be an asset

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