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Digital Marketing / Content Marketing Specialist

  • Location: Frome, Somerset
  • Salary: £19000 - £23000 per annum
  • Contract hours: FullTime

Job provided by Recruitment Genius


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About the job

An opportunity has arisen to join an established and market leading IT services business based in Frome, Somerset as a Digital Marketing / Content Marketing specialist, keen to shape content and SEO strategy as part of an ambitious and friendly team.

They are looking for a positive, creative and driven person with Content Marketing / SEO / Digital Marketing experience. You will be responsible for creating and developing all types of content to enable us to enrich campaigns and communicate their mission in a way that engages and entices their audience into a conversation (and conversion!)

An exciting position for a content marketing expert with responsibility for increasing market share and revenue for their IT services through the creation and delivery of a content plan that increases visitor traffic to and engagement with their website via:
Link outreach & acquisition, Key content creation, content positioning across a broad range of platforms & media
Keyword research and follow up with compelling and exciting content creation
Positioning the business as a thoughtleader on technology and wider IT issues
Measure and report on website traffic, leads and revenue generated from content
Identify opportunities from reporting to expand their audience and lead acquisition
Create reporting systems which identify content and SEO opportunities using platforms such as Google Analytics, SEMRush, AHRefs, etc.
Work with freelance graphic design/web design resources to ensure professional appearance to the brand guidelines
It will be no surprise that their ideal candidates will have exceptional written English and communications skills!

Content marketing can be the core of your career todate or a recently discovered passion, the main qualities they are looking for are:
Analytical skills to identify content opportunities from large volumes of data
Comfortable building relationships with industry contacts and clients
A creative flair for content development and marketing campaigns
Interest in the link between SEO, user experience and content success
Experience using Google Analytics, SEMRush, Ahrefs or similar tools
Understanding of the UK IT Support market / IT Services market a bonus

Above all these skills, they are looking for someone who is passionate and enthusiastic to be part of the team. This person must value Communication, Ownership, Accountability, Personal Responsibility and want to play an active role in continuing to make the business an awesome place to work, and team to be a part of.

Within easy commute of Bath, Bristol, Trowbridge, Wiltshire, BradfordonAvon, Shepton Mallet

Standard benefits include:
Relaxed, fun and fastpaced environment
Career development and training plans for all
21 days holiday plus bank holidays, increasing by 1 day every two years of service to a maximum of 25 plus bank holidays
Quarterly profit related bonus scheme
Private healthcare after 2 years
Regular company social activities

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