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About the job
The Role: This Product Marketing Manager role is an excellent opportunity for a product marketing specialist to take the strategic lead in EMEA for this established and successful software business. The aim of the business is to continue their momentum and growth across the UK and EMEA markets. The role holder will be required to develop gotomarket propositions, to develop new sales opportunities and to help move existing opportunities through the sales funnel. You will be tasked with competitor analysis, understanding the customer needs, developing the messaging, demand generation tactics and sales support tools to help drive revenue for the business. The successful candidate will be able to take a complex product offering and deliver clear, concise and compelling storytelling to take to market.
Responsibilities for the position of Product Marketing Manager:
Define the product marketing strategy
Work with the incountry sales teams to become an expert in the customer
Deep understanding of competitors
Create messaging and gotomarket propositions for the regional sales teams
Support in product launches
Define the demand generation tactics and marketing channels needed to achieve company goals
Communicate with the sales team and create collateral, support kits and presentations
Scope potential new marketing technology automation, CRM and web platforms to support business needs
Highly educated with an unrivalled drive to succeed
Have strong product marketing experience
Experience of understanding customers and developing gotomarket propositions
Ability to interact and manage expectations of sales teams to make sure you are pulling together in the same direction
Strong commercial background and understanding of demand generation principles
Ability to report to all level of stakeholders
The Company: With a global customer base, this organisation prides themselves on being leaders in the customer experience field. Reporting directly to the CMO , this is an excellent opportunity for a Product Marketer to join an exciting business during a period of growth.
The Package for Product Marketing Manager:
Location: The position of Product Marketing Manager is based in Central London.
BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.
If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.