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Web Analyst / Digital Analyst /Ecommerce Analyst

  • Location: London
  • Salary: £400 - £465 per day
  • Contract hours: FullTime

Job provided by Sentinel


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About the job

Web Analyst / Digital Analyst /Ecommerce Analyst sought following the successful delivery of a B2C Ecommerce Analytics Framework.

Experience required:

Extensive experience of configuring Google Analytics/ Google Analytics 360 accounts for ecommerce environments

Extensive experience of configuring Google Tag Manager to support the tracking of ecommerce activities

Experience of testing Google Analytics and Google Tag Manager setups to ensure they conform to best practice and are errorfree.

Experience of creating and auditing a tagging matrix relevant to ecommerce, which includes events, data layer syntax, and configuration for tags, triggers and variables.

Experience of developing taxonomies for events in Google Analytics/ Google Analytics 360.

Experience of using JavaScript in the context of data layers and Google Tag Manager tags.

Experienced at providing advice and guidance on the implementation of Googles data layer standard for tracking ecommerce activities.

Experience of configuring Shopify Plus for use with Googles data layer, Google Tag Manager and Google Analytics/Google Analytics 360.

Experience of successfully migrating websites from one analytics environment to another, while maintaining data integrity.

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