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B2B Marketing Executive

  • Location: London
  • Salary: Competitive
  • Contract hours: FullTime

Job provided by Breezy HR

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About the job

QS Quacquarelli Symonds was founded in 1990 and has established itself as the leading global provider of specialist higher education and careers information and solutions.
Our activities span across 50 countries, working with over 2,000 of the world's leading higher education institutions and over 12,000 employers. We provide services at each key career stage; first degree, Masters, PhD, MBA, and Executive-level.

The Role
QS is on the lookout for a dynamic and enthusiastic B2B Marketing Executive. This position will be within the central B2B marketing team, based at our offices located between Camden and King's Cross.
Essential Functions:
Work with B2B Marketing Manager to create and deliver effective B2B email marketing campaigns. Liaising with internal content team to assist with the production of whitepapers, blogs and other content. Working with local marketing departments to generate sales leads. Manage the company social media channels and strategies (Twitter, YouTube, LinkedIn) and look for new ways to increase our customer following online. Regularly update the ######.### website via WordPress with SEO in mind. Create and run webinars as requested and agreed with the sales/marketing teams. Work with the B2B Marketing Manager to coordinate company-wide events. Researching appropriate events globally for multiple divisions. Ensuring delivery and return of all marketing and sales collateral.

Key deliverables:
Increased social media engagement. Business to business lead generation. Increased engagement with QS thought leadership content.

Essential skills/experience:
1+ year work experience in a relevant role. A self-starter with a pro-active approach. Excellent attention to detail. Strong communication skills, both verbal and written. Open-minded and international outlook. The right to live and work in the UK.

Desirable skills/experience:
Industry background in Higher Education. Knowledge of Marketo marketing automation software. Knowledge of best practice SEO.

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