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Outreach Product Manager

  • Location: Harrogate
  • Salary: £28,000 - £35,000
  • Contract hours: FullTime

Job provided by PeopleHR


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About the job

About IDHL Group

IDHLGroup is one of the UKs largest integrated-service agencies comprising of WMG,Ingenuity Digital, NetConstruct and Pinpoint. Analytical in our approach andinquisitive by nature, data is in our DNA.
Our150-strong team are experts SEO, PPC, Paid Social, Programmatic, ContentMarketing, Outreach and Digital PR. Analytical in our approach and inquisitiveby nature, were a Digital Agency with a difference. Our extensive portfolio ofin-house developed intellectual property fuels our ability to blend technicalexpertise with imagination to generate measurable and impactful results.
Weveestablished a solid track record for helping businesses improve their onlinevisibility, driving traffic and increasing conversions. This is proven by ouroutstanding retention of enviable clients, including blue-chip companies andhousehold names, both across the UK and internationally.

Duties will include but are not limited to:

Product:
= Research and create newclient outreach strategies
= Refine and develop our currentoutreach strategies

Process:
= Identify tools and products to help the team achieve theirobjectives
= Create processes to assist with efficiency and embed thesestrategies into the team
= Analyse outreach data to report back to team, client and seniormanagement
= Work closely with management to report on team performance,successes, and challenges

Training and Knowledge:
= Support and mentor members of the outreach team to developtheir knowledge and confidence
= Assist with training the team on processes and strategies create documentation for internal training portal and hold one to one sessionswhere appropriate
= Keep up to date with the latest SEO developments and trainthese into the team

Clients:
= Communicating with clients and attending meetings to head upall outreach strategy discussions.
= Lead on client communications for largest accounts.
= Communicating regularly with Outreach, Sales and Technicalteams to discuss clients monthly deliverables
= Liaising with Business Development and Sales Account Managersto support new business pitches and account upsells

The ideal candidate should have:
= At least three years experience in SEO and Digital Marketing
= Excellent client facing abilities, conducting themselves in aknowledgeable and professional, yet friendly manner
= Soundknowledge of the range of strategies employed to earn links
= Proven ability to oversee multiple accounts
= Theability to support, mentor and assist in training outreach team members

Key qualifications and attributes:
= Passionate about all things digital
= A strong communicator
= Excellent organisational skills
= Proactive with good problem-solving skills
= Collaborative, with the ability to also work on your owninitiative
= An enthusiastic team player
= Articulate, with strong written English skills

Training and Progression:
We believein investing in our employees, working with leading training providers andprofessional bodies to expand your skillset, with regular workshops, lunch andlearns, as well as tailored Personal Development Plans created to support yourcareer aspirations.
The diverserange of specialisms across our business provide plentiful opportunities to geta taste for new areas within digital marketing and broaden yourexperience.
Time willalso be given to research and investigate new technologies as part of thisrole.

Benefits:
Employeewell-being is high on our agenda, and we pride ourselves on the range ofbenefits were able to provide and want to ensure our staff aresatisfied.
Aperformance bonus rewards effort, whilst our quarterly company awards recogniseindividual achievements. To keep those creative juices flowing we provide freefruit and refreshments, and we always look forward to the monthly free sandwichFriday.
Were asocial bunch too, with regular company events to look forward to such as therace, picnics and the always much anticipated Christmas party. Not only that,but we genuinely like each other too, its not just a work thing! Youll oftenfind our employees out and about together, with many making some great friendsin their colleagues. Thinking of yourfuture, we operate a Company Pension Scheme, that, like a fine wine, improvesover time, rewarding your loyalty over the years. We even offer a privatehealth plan to make sure youre well looked after.
INDMP

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