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About the job
Job Title: Head of Marketing
Location: Holkham, WellsnexttheSea
The Estate extends over 25,000 acres and has an annual turnover of £19m. The land and property based enterprise includes residential lettings, commercial lettings, property maintenance and development, farming, forestry, country sports, a hotel, a holiday park, beach and car parks. The operations centred on Holkham Hall include day visitors, catering, filming, outdoor events and concerts.
The Estate is managed as a progressive commercial operation set within a thriving local community where rural values are upheld. The aim is to ensure the longterm prosperity of the Estate and of those who live and work on it.
The Head of Marketing is a senior management position reporting directly to the Managing Director and with lead responsibility for marketing of their diverse business activities and the ongoing development of the brand.
Their marketing team have been early adopters of digital and social marketing, with highlyregarded and effective channels promoting the visitor offering and the wider estate activities and ethos.
Building on the individual strengths of its separate businesses, they are now seeking to develop more effective crosspromotional marketing between these businesses, a more segmented approach to direct marketing, and stronger use of the brand to add value to each business and to optimise use of digital channels.
Develop and deliver the marketing and branding strategy
Champion and protect the brand, ensuring adherence across the estate
Manage the website, email campaigns and social media, ensuring that information is provided proactively, in line with the brand and on the right media. To manage customer contact through these channels swiftly and effectively
Provide professional, proactive and best in class marketing support for each major business, responsive to the specific priorities identified with the General Managers
Prepare marketing campaigns and materials in line with business and seasonal requirements, both on a proactive and planned basis but also to be responsive to needs based on sales
Develop the marketing functions capabilities in capturing, analysing and utilising customer data in line with GDPR
Create engaging and informative copy for a range of marketing campaigns
Appoint and work effectively with agencies and specialist partners
Develop and implement new communications ideas and new channels
To raise awareness of the diverse offer and to take responsibility for cross selling and marketing the different businesses
To manage the PR agency to ensure that events, activity and people stories are featured in the appropriate press or media, on brand and to the benefit of the estate
To manage internal staff communication channels working closely with the HR Manager
To work with the HR Manager on strengthening the employer brand for recruitment through effective images, filming and improvements to the website
To manage the content of the biannual Gazette ensuring the focus is on a wider community message
To manage and deliver agreed annual budgets
To be accountable for the recruitment, development and performance of team members and to lead by example observing, training, coaching and recognising great performance
As part of the senior management team, contribute to the wider performance of the Estate
Experience of managing a Marketing department within a commercially driven environment
Experienced in working across a range of digital platforms
Experience of creating and implementing Marketing campaigns and strategy
Great writing skills in creating copy for campaigns and marketing material
Strong organisational skills coupled with the ability to effectively manage workloads and prioritise conflicting demands
Strong relationshipbuilding skills and the ability to get the most from colleagues, agencies and suppliers
Ability to gain new knowledge quickly
You must have the right to live and work in the United Kingdom and have a full UK driving licence. This is envisaged to be a fulltime position. Weekend, evening and Bank Holiday working may be required occasionally.
A competitive salary
A generous holiday allowance
A contributory pension scheme
An annual car parking season ticket for all their car parks
Free entry for you and your family to visit Holkham Hall and the attractions
25% discount at The Companys shops, cafes and restaurant and to selected events
Discounts at retail outlets in village, cycle to work scheme, death in service insurance
Access to a range of learning and development opportunities
Please click the APPLY button to send your CV and Covering Letter for this role.
Candidates with experience of; Head of Marketing, Marketing Director, Marketing Manager, Senior Marketing Executive, Marketing Campaign Manager, B2B Marketing, Senior Marketing Analyst, Marketing Lead, Senior Marketing Coordinator, B2C Marketing, Marketing Strategy Manager, Group Marketing Coordinator, Head of Marketing, PR Officer, Media Relations Manager, PR Manager, Senior Marketing Associate, Marketing Lead, Social Media Manager, Marketing Specialist, SEO, PPC, Strategic Marketing, Direct Marketing, Analytics, Catalogue Marketing will also be considered for this role.