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About the job
Customer Insight Analyst / Marketing Analyst / Data Analyst required by a world leader in its field. The role sits within our clients Customer Analytics team and services the European business community. Our client is seeking an individual who is a true analytics specialist, which means your analytical mindset will allow you analyse any data set and make sense of it! You will need to demonstrate a solid understanding of current and upcoming best practices in customer analytics and will you will therefore be able to make strategic recommendations to maximize investments in a costeffective and financially prudent manner.
The Analyst will:
Develop a profound understanding of our clients customer base in support of delivering more effective marketing activities Deliver insight through analysis to drive key business decisions or to address specific business questions
Be involved with customer strategy development in conjunction with other marketing groups to influence customer touch points to realise more successful interactions and improve ROI. Develop advanced tools for a holistic view of interactions and engagements with customers as well as analysing the key drivers to results.
*Develop and manage reporting of KPIs to provide metrics that are to be used to feed back into analysis and tools to influence future strategies
Experience in carrying out complex data analysis. Have a strong analytical mindset and be experienced in tackling data sets and interpreting them in order to generate insight.
Experience in dealing with Marketing, Finance or Sales or similar business cases Flexible and adaptable with a good general business understanding
Ability to manage internal crossfunctional teams to fastcycle strategic developments Excellent interpersonal & negotiation skills with the ability to interact effectively throughout various functional groups and hierarchical levels. Demonstrate confidence in presenting analysis results to the business
Strong MS Excel skills (pivot tables). Working knowledge of SAS and/or statistical modelling would be advantageous as would knowledge of statistics