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Online Copywriter

  • Location: Manchester
  • Salary: £20,000 - £25,000
  • Contract hours: FullTime

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About the job

Human Appeal is a faith-based charity that aims to abolish poverty byproviding humanitarian aid, sustainable development programs and championingadvocacy for our beneficiaries worldwide.

We are currently recruiting for an Online Copywriter to join Human Appeals integral Marketing and Communications department at the charitys Head Office in Cheadle, Greater Manchester.

This is an integral role, responsible for creating and delivering afully integrated copy strategy across multiple online channels including the HumanAppeal Website, Email Marketing and Social Media, using SEO best practices. Thesuccessful candidate will define the voice of the charity by writing and editingengaging copy that ultimately drives people to donate to Human Appeal.

The Role:
= Salary of £20-25k p/a, negotiable depending on experience
= Create organic search content for web pages,blogs, social media and email marketing newsletters, making sure to followHuman Appeal brand guidelines
= Effectively address the target audience and thepurpose of the communication with proper tone, sentence structure and wordcount, ensuring the copy is factually correct and that the language used isaccurate as well as user friendly
= Plan an editorial calendar, informed by SEOkeyword research, to build a list of topics to target to meet donor interest,increase brand awareness and achieve monetary conversions (donations)
= Use SEO tools such as Google Analytics, stayabreast of SEO content best practices, and produce SEO reports to analyse theperformance of your content

The Ideal Candidate:
= Educated to Degree level, ideally in a relevantfield, e.g. Marketing, Journalism or English
= Minimum of 2 years experience in a similar role within Marketing
= Demonstrable experience of both SEO optimisedand creative content writing (blogs, email marketing, social media and landingpage copy)
= Excellent proof-reading, copywriting and copyediting skills, with experience of conducting keyword research
= Understanding of SEO best practices and experienceusing CMS platforms such as Umbraco
= Highly organised, with an ability to multitaskand manage a busy workload
= Passionate about international development workand humanitarian aid

This wouldbe an ideal role for an experienced Copywriter or Digital Marketing professionalwho is looking to make a difference within the charity sector!

We arelooking to appoint this role ASAP so for the best chance of success pleaseAPPLY TODAY!
Click APPLY to send through your CV today!

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