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PPC Marketing Executive

  • Location: Bristol
  • Salary: Competitive
  • Contract hours: FullTime

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About the job

Job Title: Performance Marketing Executive
Job Type: Permanent and full-time
Location: Bristol, United Kingdom
Start Date: January 2019
Compensation: Attractive, based on experience
Reports To: Head of Marketing
Company Description
PADI Travel is the ######.### of Scuba Diving.
PADI Travel's mission is to inspire divers to explore more of the underwater world and take care of our oceans. We enable divers to easily and conveniently research, compare and book dive vacations anywhere in the world. Catering to groups and individual travelers alike, PADI Travel combines the best of online booking with concierge-level travel consultancy.
At PADI Travel, we also care deeply about sustainability. Our Eco Travel trips offer divers the opportunity to enjoy life-changing dive vacations, which have a real impact on the conservation of our oceans.
PADI Travel was founded 5 years ago as Diviac, an independent startup based in Switzerland, but is now part of PADI (Professional Association of Diving Instructors®), the world's largest recreational diver training organization with nearly 6,500 dive centers and resorts and more than 135,000 professional members worldwide. PADI is headquartered in California and has regional hubs across the world.

Role Description
We're looking for an acquisition marketer to join our performance marketing team and help run integrated campaigns across paid search, paid social and display (including programmatic buying).
As a PPC executive, you bring solid hands-on experience in managing and optimising large and international Google Ads accounts. And you know your way around other online advertising platforms.
You are a strong analytical thinker and an effective problem solver who's comfortable taking initiative and who thrives in a fast-paced and growing environment.
This is a great opportunity to be part of a world-class team and make a meaningful impact on the future of the business as a whole.
Responsibilities
Create, manage and optimise campaigns across Google Ads (Search and Display), Bing Ads, Facebook and Google Marketing Platform.Increase ROI by designing, deploying and analysing A/B split tests across campaign structures, targeting, creatives and landing pages.Increase reach, quality scores and ROI by performing keyword research, search query reviews and competitor analysis.Track and optimise budgets and cost estimations.Create and present weekly, monthly and quarterly reports and analysis.
Keep abreast of the newest trends and innovations in the travel industry with a strong understanding of current and future online marketing concepts, strategies and technologies.
Qualifications
Minimum qualifications
1+ year hands-on experience with Google Ads (Search).Deep understanding of online media buying platforms and processes.Comfortable using Google Analytics and Google Tag Manager.Technically-savvy and capable of becoming a power user of new online tools within a few days.
Independent and self-motivated, you don't require constant feedback and you have a secret love for perfection and attention to details.Flawless written and spoken English communication skills and fluent in one the following languages: Spanish, German, French or Italian.
Preferred qualifications
Experience in the travel, hospitality or ecommerce industry.Flourish in fast-paced, always-on startup environments.Certified scuba diver, ideally a divemaster or dive instructor.

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