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4 Advertising Executive Jobs Found

Advertising executive jobs can provide an interesting and dynamic career. Most advertising executive jobs exist within specialist advertising agencies. The role of an advertising executive is to serve as a link between an agency and its clients. You will be responsible for creating, conducting and reviewing advertising campaigns. As such, you will likely be communicating daily with clients.

If working for an advertising agency, your clients could be from across a wide range of different industries. You will need strong digital sales skills and knowledge, as well as excellent customer-relations skills. Keep reading to learn more about advertising executive responsibilities, including expected salary and qualification requirements.

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Advertising executive jobs are often fast paced and dynamic. You may be expected to handle multiple accounts, which can result in heavy workloads and long working hours. Whilst you will be working mainly in an office environment, there will likely be opportunities to visit clients and attend events, such as campaign launches. There are also increasing chances to work remotely in this position.

Whilst duties may vary depending on the size of an employer and the types of clients you work with; you will likely be expected to perform the following:

  • Meet with clients to discuss/identify their advertising needs
  • Create and implement campaigns according to client briefs and budgets
  • Conduct market research and identify appropriate advertising techniques and channels
  • Give presentations to clients and upper management regarding campaign intentions/results
  • Deal with 3rd party group, such as freelance designers and copywriters

Advertising executive responsibilities cover a wide range of areas. As such, most employers will require candidates to have a university degree/higher qualification in a related area, such as advertising, marketing, business or public relations. Whilst graduates are often preferred for advertising sales jobs, it can be possible to enter the role without qualifications. The best way of doing this is to gain some relevant work experience, such as voluntary work with an agency.

Furthermore, some larger-sized agencies offer internship programmes which can be a great way to see if you are suited to the role. In addition to qualifications or previous experience, advertising executive employers will look for candidates with the following:

  • Strong written and spoken communications skills
  • Excellent customer-service skills
  • Highly organised and ability to multitask
  • Good IT and negotiation skills
  • Good commercial/advertising knowledge and understanding

Advertising account executive jobs can provide excellent long-term career prospects. The advertising sector continues to grow, helping to create many new positions around the UK. Once you have become established and gained some experience, there are often very clear development paths to follow. This can include moving into more senior-level positions, including account manager, key account manager and account director. Such roles will likely involve handling more important clients, as well as providing training and mentoring to junior members of a team.

Development will often depend on your own abilities and successes. The industry is highly competitive, and therefore it is not unusual for talented individuals to be headhunted by other agencies. The advertising executive salary is generally higher than the national average and can rise significantly if you move into management-level roles. Starting salaries for advertising executive jobs begin around £20,000 – £24,000. This can then rise to £40,000 for senior executives and more than £50,000+ for director-level positions. Salaries in this sector are also highly dependent on the sector, size and location of an employer. For example, large tech advertising agencies based in London are likely to offer higher wages than a small, general advertising agency based in Cardiff.

There are various pros and cons to advertising executive jobs. The role can be exciting and creative, with you given the opportunity to show your skills in a number of areas. You will be given lots of responsibility and likely spend your time split between clerical and creative-based tasks. The industry remains strong and you will therefore likely have many opportunities to switch roles or locations should you wish.

However, working as an advertising executive can also be stressful. You will likely have a heavy workload and be expected to produce results for clients on a regular basis. Account management can be difficult, especially if a client is unhappy or they have unrealistic demands. You will be expected to work long hours when dealing with important campaigns, including evening and weekends when required.