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Digital marketing account director jobs exist in a variety of sectors and can offer some excellent career prospects. The role will involve various duties and responsibilities, including the possibility of leading a small team of marketing professionals. Digital marketing account director jobs exist in both public and private sectors.
As a digital marketing account director, you will likely be working for a specialised digital marketing agency. You will need both qualifications and previous experience for this role. Keep reading to learn more about working as a digital marketing account director, including possible career development and expected salaries.
Working as a digital marketing account director can be an interesting and dynamic role. Digital marketing account director jobs predominantly exist in specialised marketing agencies. The role is a step-up from account executive positions and will likely involve more responsibilities and duties. Therefore, working as a digital marketing account director may involve working with more important clients or providing training and guidance to more junior-level colleagues.
Digital marketing account director employers will likely expect you to work across multiple clients. You will therefore need to be able to multi-task and prioritise work, both short and long-term. Customer relations is a large part of this role, and you will need to develop and maintain relations with your clients. Other likely duties include:
- Listening to client briefs and giving presentations
- Keeping up to date with latest digital and marketing techniques/trends
- Looking for ways to upsell to clients
- Providing training and mentoring when required
Most digital marketing account director jobs will require you to have both qualifications and previous experience. Whilst many digital marketing account director employers will accept a university degree in any subject, there is a preference for related subjects, such as marketing and business studies. However, your previous experience is likely to be more important to prospective employers.
You may need at least five-years relevant experience to be considered for digital marketing account director jobs. However, this can depend on the sector you are working in and your own abilities. You will need to demonstrate strong digital marketing abilities, including knowledge of social media channels and content management systems.
Working as a digital marketing account director can provide excellent career prospects. Digital marketing continues to grow as a sector. As such, there is good demand for skilled digital marketers. The role is considered an important step towards more senior-level management positions. You will be given lots of responsibilities and have the chance to prove yourself to your employers. Promotion will often depend on the size of agency you are working in, with development often much quicker in larger agencies.
Salaries will vary depending on many different factors, including size of agency, sector, location and your previous experience. However, general wages for digital marketing account director positions begin around £28,000, rising to £35,000. For this, salaries can rise to £50,000+ for team leader and managerial-level positions.
Digital marketing account director jobs can be exciting, creative and very rewarding. You may be working with clients across different industries, helping to create a varied and dynamic working day. You will have many opportunities to further your career and the role offers good long-term job security.
However, working as a digital marketing account director can also be stressful, with employers often providing heavy workloads. Dealing with demanding clients can be tiresome, as can the need to work long hours on important projects.