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273 Digital Marketing Executive Jobs Found
Digital marketing executive jobs involve marketing products/services on the internet through various digital channels. Working as a digital marketing executive also involves the planning, monitoring and measurement of marketing campaigns to assess success. As digital marketing continues to expand, an increasing number of specialist areas are appearing. You may be expected to work in just one of these, or across many. These different areas of digital marketing include social media, search engine optimisation (SEO), pay-per-click (PPC) and mobile marketing.
Working as a digital marketing executive can be a demanding but exciting role. You may be operating as part of a company’s own marketing department or for a specialised digital marketing agency with clients across various sectors. Many roles will be office based, with most of your communication done via email, telephone and face-to-face visits.
Flexible working hours are often possible, whilst remote working is also increasing in this industry. Digital marketing is a dynamic sector that continues to grow in importance. General duties include:
- Create visual and written content to be published on social media, including announcements, advertisements, blogs, competitions and thought-leadership pieces
- Help create online digital marketing campaigns
- Measure the success of such campaigns and create reports analysing these results
- Conduct online customer/client/competitor analysis
- Conduct keyword research and use web analytical tools to shape/measure campaigns
Many digital marketing executive employers will expect candidates to have a university degree in a relevant subject, such as marketing, advertising, media and communications. Some employers may accept candidates with less qualifications, while entry-level positions can exist with larger organisations. However, unless you can demonstrate previous experience of working with social media, such as running your own successful blog or online campaigns, most digital marketing employers will require you to have a relevant degree.
In addition to qualifications, most digital marketing executive jobs will ask for the following:
- Good understanding of digital marketing techniques
- Strong written and spoken communications skills
- Good working knowledge of a variety of social media platforms
- Strong attention to detail and ability to multitask
- Creativity, determination and the ability to work as part of a team
Working as a digital marketing executive can provide great career opportunities. You will likely receive lots of opportunities to learn and develop new skills using a variety of digital marketing tools. In terms of career progression, there are often clearly marked promotion routes for those showing potential, including senior and director-level marketing executive positions.
Professional development can be attained to through schemes with the Chartered Institute of Marketing, whilst a variety of post-graduate qualifications can be obtained at universities. Starting salaries for digital marketing executive jobs are generally around £18,000 – £22,000, rising to around £40,000 for senior-level positions. From this, managerial positions are often available. Salaries will also depend on the sector and location you work in, with marketing agencies in London often paying more than elsewhere in the UK.
There are numerous pros and cons to digital marketing executive jobs. Firstly, the role can be very demanding, particularly if working for a specialised marketing agency. You will be expected to produce results that can be measured, and likely held responsible if things do not go well. With social media operating 24/7, you may be expected to work some unsociable hours, particularly during big projects or when dealing with clients overseas.
Digital marketing executive employers can give staff excessive workloads, creating a dynamic but stressful working environment at times. Other negative issues associated with digital marketing executive jobs include dealing with demanding clients and the need to continuously learn new techniques/trends/software.