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Digital marketing lead jobs are becoming more common thanks to the growing importance of digital marketing. You could be working for a company’s internal marketing team or for a specialised digital marketing agency. Digital marketing lead employers can be found in both the public and private sectors.
The role is a senior-level position and you will therefore be expected to undertake various duties. Depending on the size of employer, this may include management duties as well as digital marketing activities. Keep reading to learn more about working as a digital marketing lead, including expected salaries and promotion prospects.
Digital marketing lead jobs will focus on taking charge of digital marketing activities. Digital marketing lead employers will expect you to help providing overall direction for marketing activities. This will include long-term plans, budget setting, research of markets and digital channels and the creation of quality, effective digital marketing content, such as email and social media campaigns.
Duties will vary depending on the size of an organisation and the specifics of a job. For example, if working for an agency, you will likely need to deal with various clients, often across different industries. As digital marketing jobs are senior in level, you may be expected to deal with client and employee issues, including taking client briefs and training new team members. Customer relations can be a big part of this role, and you will likely need excellent customer-service skills.
Many digital marketing lead jobs require candidates to have a university degree, often in a related area such marketing or business management. However, your skills and previous experience will be very important. You will likely need at least five-years digital marketing experience and be able to demonstrate relevant skills and previous successes.
If working in-house for a company, you may be required to have previous experience/qualifications in a particular sector, such as finance or engineering. The role can be very demanding, and therefore digital marketing lead employers often look for candidates with the following traits:
- Hard working and determined
- Flexible in duties and able to accept criticism
- A strong attention to detail and ability to multi-task
Digital marketing lead jobs offer good career prospects. The role can be an important stepping-stone for more senior positions. You will be given increasing responsibilities and have the opportunity to learn vital management skills. The digital marketing agency continues to grow. As such, digital marketing employers and jobs exist in a growing number of sectors.
Promotion from here can lead to digital manager and director-level roles. Salaries for digital marketing lead jobs will vary depending on the size of a company and its sector and location. Average salaries start around £30,000, rising to £40,000+ for more senior-level roles.
Digital marketing lead jobs can provide an interesting, creative and dynamic work environment. Salaries are generally higher than the national average, whilst long-term career prospects and stability are good. You may get to travel, as well as work remotely on occasions.
However, working as a digital marketing lead can also be demanding. You will likely have a high workload, particularly if working for a specialised agency. You will need to demonstrate many different skills, as well as maybe take responsibility for overall direction and staff training. Working hours can be long at times, whilst criticism from clients can also be off-putting for some people.