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Digital marketing manager roles have become increasingly important as more and more sectors join the digital revolution. As such, digital marketing has emerged as an incredibly important area for many businesses. Therefore, digital marketing manager jobs now exist across many different industries and in both public and private sectors.
Working as a digital marketing manager involves promoting products/services through various digital channels using both the internet and mobile technology. You will be expected to lead a team of digital marketers and ensure all social marketing is effective. This can include search engine optimisation (SEO) strategies, such as PPC campaigns and mobile and affiliate marketing. Keep reading to learn more about working as a digital marketing manager, including expected salaries and duties.
Digital marketing manager jobs involve a variety of different duties. You will likely be working in an office environment, communicating with others via email, phone and conference calls. However, there will be various opportunities to travel, such as meeting clients and attending conferences. Furthermore, many digital marketing manager employers now offer remote working and flexible shifts. General duties that digital marketing manager employers will expect you to carry out, include:
- Creating, monitoring and analysing digital marketing campaigns
- Analysing digital channels, including social media, and making recommendations
- Ensuring work is of suitable quality and consistent in style and message
- Leading teams in terms of training, work allocation and quality of content
- Monitoring and measuring campaigns and making recommendations
For many digital marketing manager jobs, employers will want you to have a university degree, often in a relate subject such as marketing, advertising, e-business or communications. Graduate marketing roles can be competitive, meaning employers will often also be looking for related experience, such as blogging, a strong social media presence or running a website.
Because of the high-pressure nature of the sector, digital marketing manager employers will also be looking for candidates with certain skill sets and personality traits, these can include:
- Ability to work under pressure and to tight deadlines
- Strong spoken and written communications skills
- Excellent interpersonal traits
- Organised and able to multi-task
- Creative and up to date with the latest digital marketing practices/trends/platforms
- Strong analytical and networking skills
- Strong digital knowledge, including social media channels
Digital marketing manager jobs offer excellent career prospects. Digital marketing continues to grow, creating a growing need for individuals with the right skills and experience. There are also various sub-sectors appearing that are creating new opportunities, including video and mobile marketing.
Despite its competitiveness, the sector is fairly stable, and once trained and with some experience, you will likely be able to work in a number of different sectors. This could be internally for an organisation or as part of a specialised digital marketing agency. Promotion from this role includes more senior-level positions, such as digital marketing director and head of online marketing. Starting salaries for people working as a digital marketing manager fall around £28,000, before rising to £40,000+ for more senior positions.
There are numerous pros and cons to digital marketing manager jobs. The role can be demanding but exciting. Every day is likely to be different, and you will have the opportunity to work and take the lead in a creative and increasingly important sector. Salaries are good and there will often be chances to change sectors and employers should you wish.
However, there are of course negative issues related to working as a digital marketing manager. Workloads can be heavy, whilst dealing with demanding clients can be an everyday issue for those working in a digital marketing agency. The need to stay up to date with all related trends and technologies can be tiring, whilst you will often be expected to produce good results, often with little or no time to prepare.