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Marketing account executive jobs are a great way to continue and develop a career in marketing. The sector continues to grow, with marketing account executive employers now found in various industries, in both the public and private sectors. You could be working for a dedicated marketing agency, providing advice to clients from many different industries. Likewise, you could be employed by a large organisation as part of their own dedicated marketing department.
Your daily duties will vary, helping to create a dynamic and interesting working day. You will likely be involved in creating, monitoring and evaluating marketing campaigns, either for your employer or a client. Keep reading to learn more about marketing account executive jobs, including expected salaries and career development.
Working as a marketing account executive can be an exciting role. However, you will be responsible for a variety of different duties, which can create a demanding workload. If working for an agency, you will likely have several clients you need to help. This requires excellent customer-relations skills and the ability to talk to people from different levels of seniority.
You will need to use all modern marketing techniques, tools and platforms to maximise the results of your campaigns. This will include the use of social media, videos and traditional avenues, such as radio and TV advertising. Additional duties when working as a marketing account executive will likely include:
- Understanding client/employer needs and creating marketing campaigns based around these
- Dealing with 3rd party groups, such as freelance writers, journalists and trade magazines
- Conducting, analysing and reporting on market research
- Providing recommendations for marketing activities and performing media reviews
Many marketing account executive employers will require candidates to have a university degree, often in a related area such a marketing or advertising. However, it is possible to enter this industry without a university degree, either by working your way up to the position or by demonstrating related experience and skills.
Some marketing agencies and larger companies offer graduate training programs. However, you will of course need a degree to qualify for these, as well as they often being highly competitive to enter. Regarding important skill sets for the role, many marketing account executive jobs will require you to have the following:
- Excellent IT and communications skills
- Confidence and determination
- Strong understanding of marketing techniques, including social media
- Good organisation and multi-tasking skills
Working as a marketing account executive can provide excellent career prospects. The sector continues to be strong, with many roles often available. There are also clear career paths for you to follow, helping to provide you with direction and targets. More senior-level positions include senior executive and account director positions, with management-level positions following this.
It takes an average of around ten years to become a senior marketing executive. However, this can vary significantly, depending on your own abilities, the sector you are working and the size of your employer. Starting salaries for marketing account executive jobs begin around £18,000 – £23,000. This can then rise to £30,000, with account directors and seniors earning anywhere up to £50,000+.
There are of course various pros and cons to working as a marketing account executive. The role can be very dynamic, often involving everything from writing to giving presentations. The industry remains strong, helping to provide good long-term job security for those with the right skills and experience. Good career opportunities, the opportunity to learn new skills and the chance to work in many different sectors are other advantages of marketing account executive jobs.
However, working in marketing can be stressful and hectic. Marketing account executive employers will often expect you to work long hours to ensure objectives are met. Starting salaries can be low and clients can be quite demanding at times.