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106 Product Marketing Manager Jobs Found
Product marketing manager jobs involve designing and carrying out marketing campaigns that effectively show the features and benefits of products to customers. The role often involves many different duties, helping to create a dynamic and interesting role. Product marketing manager employers are mainly found in the private sector and can be anything from toiletries and white goods to financial products and automobiles.
You will often be considered the ‘voice of the customer’, with you required to research consumer needs and ensuring these needs are met as much as possible. Keep reading to learn more about working as a product marketing manager, including expected salaries and career progression.
Product marketing manager jobs usually involve a wide variety of different tasks. General duties will focus on creating effective marketing campaigns for both existing and new products/services. This will include conducting customer/market/competitor research and presenting findings and recommendations to more senior-level members. The role will likely be a combination of office-based work and visiting external sites, such as manufacturing and customer facilities.
You will likely be part of a much bigger team, and must regularly deal with other teams, including sales, production and design. Likely duties that product marketing manager employers will expect you to perform include:
- Provide briefings to others regarding the value of products/services, including internal sales/PR teams
- Plan, manager and evaluate marketing campaigns for new and existing products
- Help create related content, including press releases, videos, blog posts and videos
- Create short and long-term campaign plans
Most product marketing manager jobs will require you to have a university degree, likely in a related area, such as marketing or business studies. HNDs in suitable subjects are also acceptable for some jobs, if combined with experience. Industry-specific certificates can also help you stand out from other candidates, with the Chartered Institute of Marketing and the Institute of Sales and Marketing Management two of the most recognised of these.
- Product marketing manager employers will also want candidates to display a range of skill sets in addition to having formal qualifications. These are likely to include:
- Strong team working skills, with the ability to lead and motivate others
- Excellent research and analytical abilities
- Strong written and spoken communications skills
- Creative outlook with good problem-solving skills
Product marketing manager jobs can offer excellent career prospects. The role remains in demand and can be found in a variety of different industries. Once qualified and with some years of experience, you will be able to move towards more senior-level roles, such as marketing or strategy director. Salaries are generally higher than the national average and can rise significantly with promotion to other roles.
Wages start around £30,000 and can rise to £80,000+ for director-level positions. Salaries will also be affected by the size of an employer, their sector and location. For example, software and financial companies are often two of the highest payers in this sector, whilst companies based in London also generally offer higher wages than other locations.
There are various pros and cons to product marketing manager jobs. The role can feature good salaries, particularly once you gain more skills and experience. Furthermore, product marketing manager jobs usually offer good job security, with increasing demand for skilled individuals across various industries. Other benefits include flexible working hours and a dynamic and varied working day.
However, product marketing manager jobs can also be challenging. You will likely be given many important responsibilities, with product marketing manager employers expecting you to reach regular and often demanding sales and budget targets. You may be required to regularly give presentations to various groups, which some can find daunting. Other issues include the potential for long working hours during important projects and the need to travel when required.