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Digital Marketing Executive/Manager

Zoek Pin Whiteley, Hampshire, England

Permanent (Full time)

Posted 8 days ago

£25-35K depending on experience + Benefits

My client is a friendly, diverse, and professional organisation that has grown rapidly, winning multiple awards, moving into new markets and generating across various products. With a team of highly talented people, they plan on continuing their growth more and more.

The role is suited to an experienced and driven Digital Marketing Executive / Manager or equivalent position to move the optimisation of their marketing channels forward and increase return on investment through continuous improvement.

Your role will involve:

· Taking responsibility for Pay Per Click (PPC), Google Display Network (GDN), and LinkedIn advertisement with a multi-million-pound budget

· Ensuring campaigns are performing versus detailed cost per acquisition, volume and lead quality targets

· Analysing, monitoring and reporting on ROI for all PPC and GDN campaigns to the Head of Digital Marketing Acquisition

· Undertaking required analysis and testing to identify relevant optimisations and opportunities

· Working with relevant internal and external stakeholders to create copy and other creative content

· Creating insightful reports which drive action that can be shared with senior stakeholders, including the Head of Digital Marketing Acquisition, Marketing Director and Managing Director

· Launching and optimising new propositions, ensuring the ideal mix of volume, cost per acquisition and quality of lead

You’ll be the ideal candidate due to your:

· Expertise in Pay Per Click (PPC) and experience in Google Display Network (GDN) and LinkedIn advertisement

· Excellent attention to detail, process-driven and the ability to work with agility and accuracy

· Commercially minded and be able to react and prioritise in line with Company objectives

· Ability to manage all levels of stakeholders and wider team relationships

· Minimum of 3 years experience in a similar role

This is an exciting and challenging role within a flexible, forward thinking organisation. Please apply now if this sounds like the role for you

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