Digital Marketing Exec
Farnborough, Warwickshire, England
Unspecified (Full time)
The Digital Marketing Executive will be a key member of the Revenue Team. With a focus on brand awareness and lead generation, they will work with the current Marketing Manager and contribute across 3 areas:
– Designing and delivering measurable campaigns across a range of channels for our target segements
– Creating engaging and consistent content for web, social, email and wider promotional activities
– Maintaining a reporting suite to demonstrate impact and return on investment across all marketing activities
The Marketing Executive will need to bring structure, resilience, and enthusiasm to the role. They will work to tight deadlines across multiple projects.
Activities and Duties:
Market assessment –
Drawing upon existing insight and collating additional information to establish a deep understanding of the addressable markets for the company
Campaign design –
Developing engaging and impactful campaigns, that drive growth in target market segments
Campaign delivery –
Delivering integrated campaigns, with a range of tactics across a range of promotional channels, including:
Web (PPC and SEO)
Progress reporting –
Creating and updating reports and insights to demonstrate performance of individual tactics and campaigns, including engagement and ROI
Case studies –
Working with market-facing teams to collate impactful and relevant case studies for use throughout the buying cycle.
– Identifying and sharing the strengths and weaknesses of competitor offerings and marketing activities.
Identifying and implementing new marketing approaches to drive growth.
Maintaining sector awareness and appreciation, staying up to date with relevant trends and changes in the sector.
Embracing a culture of continuous business improvement and self-development including any training needs to increase business and individual effectiveness.
Demonstrating the ethos of privacy by design within the company’s products and services; recognising at all times the company’s responsibilities with regard to maintaining and processing personal data on behalf of the company’s customers and their care receivers / data subjects.
Committing to our culture of high-performing teams, with a shared vision, right mix and a focus on quality results.
Solid understanding of marketing principles
Strong verbal and written communication
Reporting across web, email, social and other channels
Familiar with CRM and campaign scheduling software
Project management skills
Market research, including competitor analysis
Proven B2B marketing experience
Creative design and experience of design packages
Experience of Pardot, Salesforce and Google Analytics
25 days holiday + 3 additional days over Christmas, Private Medical, life insurance, company pension scheme, Cycle-to-Work scheme, free book scheme, modern campus-based office and on-site facilities with free gym membership, free on-site parking, subsidised restaurants and coffee shops in a Technology Park. Bringing the company together monthly for Pizza Thursday and ending each week with Chill Friday.
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