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Integrated Planning Manager - Data/Media Planning

Zoek Pin London, Greater London, England

Up to £35000 per annum

Permanent (Unspecified)

Posted 32 days ago

This global media agency, offering the benefits of an independent agency but backed by a larger network, is looking to hire a capable, and data led, media planner to play a key role on their biggest account in the agency. Working across an automotive brand, across multiple European markets, this is a hugely exciting role for anyone keen to focus their attention on audience data and media planning.

Key responsibilities of the role:

  • To develop effective media plans and media activations which are driven by data and audience led insight, across a range of channels
  • You will bring together both offline and online channels, using audience data where possible to ensure campaigns are targeted and impactful to consumers
  • You will analyse data to draw out key insight and learnings which can inform your media planning
  • Develop strong relationships across the region to ensure learnings and insights can be shared and applied locally as appropriate
  • You will work closely with your clients to develop effective working relationships and ensure clear lines of communication

Key skills required:

  • This role would suit a data specialist, who is keen to move into more of a planning led role, or a media planner looking for more of a focus on data and insight
  • You will bring prior media agency experience to Senior Exec or Manager level or equivalent
  • You will demonstrate a strong appreciation for a range of media channels and the media landscape, specifically within digital
  • You will be numerically focused and be comfortable analysing data to draw insight, using tools including TGI, GWI, Google Analytics and social listening tools such as Brandwatch
  • You will enjoy developing relationships with clients and with partners across markets
  • You will be curious and passionate about the media world and the opportunities available to brands
  • You will bring strong communication skills

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