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Social Media Marketing Manager

Zoek Pin Louth, Lincolnshire, England


Permanent (Full time)

Posted 4 days ago

The South Ormsby Estate have a very exciting opportunity for an enthusiastic and passionate Social Media Marketing Managerto manage and control the running of our social media sites.

Location: Working from home but to attend South Ormsby, Lincolnshire at least once a month

Salary: To be agreed

Hours of work: Part time/Self-employed, as required to fulfil the needs of the job

The village of South Ormsby is an estate of c3000 acres nestled within the Lincolnshire Wolds and is an area of outstanding natural beauty, rich in wildlife. The custodians of the South Ormsby Estate are restoring the heritage of the estate and rejuvenating the local economy.

Some of the estate’s most successful ventures include their ‘Massingberd-Mundy’ branded produce which include their Beef (steak boxes, beef sausages and smoked beef), Cheese and Gin.

Social Media Marketing Manager - The Role:

South Ormsby Estate is looking for an experienced social media expert to plan and manage our Massingberd-Mundy social media channels. Working with the Massingberd-Mundy businesses and the South Ormsby Estate team, the Social Media Marketing Manager will be required to deliver sales growth for existing and new products in the Massingberd-Mundy portfolio for the short term and raise awareness of the South Ormsby Estate and Massingberd-Mundy for the long term.

They will need to identify content opportunities for the Massingberd-Mundy products, including Lincoln Red Beef, cheese, and Burrells Gin. This content could be from within the businesses themselves, or from third parties or news stories that impact upon or are relevant to the business.

The first six months will be to firmly establish a programme of coordinated communications across multiple channels, ensuring increased awareness of the core “South Ormsby Estate home of Massingberd-Mundy” message within Lincolnshire and making a measurable contribution to the beef, gin, and cheese products.

Social Media Marketing Manager - Key Responsibilities:

  • Develop and deliver a content strategy for Massingberd-Mundy

  • Write, schedule, and publish all content for the Massingberd Mundy social media channels (excluding LinkedIn) analysing trends, identifying best performing content and adjusting the social strategy accordingly

  • Write, publish and evaluate one sales eShot and two products based eShot’s per month including sales hoot, creative media, call to actions etc

  • Write, publish, and evaluate one blog per week, alternating between gin and beef with at least 500 words in length. This should be optimised for agreed keywords

  • 4 x 500-word copywriting tasks per month, which could include, but not limited to blogs, eShots, new web pages, printed marketing etc

  • Liaise with the Estate team, Graphic Designer, Estate Photographer and Estate Videographer for the topics, themes, ideas and/or media required to deliver your content

  • Monthly reporting against agreed KPIs to an agreed format, submitted on or around the 3rd business day of each month

  • One x 30minute monthly project meeting via video call, held on or around the 5th business day of each month

Social Media Marketing Manager - You:

  • You will be a positive and motivational person; you will be passionate for delivering an excellent content for social media across a variety of channels

  • You will have above average command of the English language

-You will be self-motivated, uses initiative and problem solver

-You will have the ability to write engaging content

-You will have an understanding of using social media for sales

-You will be adept at using and manipulating social media, including business pages

This is a fantastic opportunity for someone who has an interest in social media. If you are interested in hearing more about this Social Media Marketing Manager opportunity, please click ‘Apply’ to send us your CV.

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