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CRO - Technical Account Manager

Harrogate, North Yorkshire, England



IDHL Group is one of the UKs largest integrated-service agencies comprising of WMG, Ingenuity Digital, NetConstruct, Pinpoint Designs and Statement. Analytical in our approach and inquisitive by nature, data is in our DNA.

Our 200 strong team are experts SEO, PPC, Paid Social, Programmatic, Content Marketing, Outreach and Digital PR. Analytical in our approach and inquisitive by nature, were a Digital Agency with a difference. Our extensive portfolio of in-house developed intellectual property fuels our ability to blend technical expertise with imagination to generate measurable and impactful results.

Weve established a solid track record for helping businesses improve their online visibility, driving traffic and increasing conversions. This is proven by our outstanding retention of enviable clients, including blue-chip companies and household names, both across the UK and internationally.

Overall Role andResponsibilities:

You will be responsible for developing, delivering and reporting on strategic campaigns to improve our clients conversion rates, user journeys and user experience, and general ad-hoc analysis.

You will be an experienced digital/web specialist with a strong strategic and commercial aptitude and an ability to think creatively, outside the box.

Key Responsibilities:

Your responsibilities will include but not belimited to the following:

  • Using your previous experience, skills and knowledge you will play a pivotal role in developing IDHLs CRO and data insights offering.

  • You will develop creative and strategic campaigns for clients which you will confidently present, conveying concepts and ideas to engage and delight.

  • You will be responsible for stayingabreast of the latest industry thinking and progression.

  • Youwill design CRO campaigns for our clients using user centric design tools/techniques, concept design, scenarios, user requirements/journeys, personas, wireframes and prototypes. These campaigns will be designed to be implemented across multiple platforms and devices (desktop, table, mobile).

  • You will develop project plans to deliver campaigns using resources from multiple disciplines to work on a variety of projects and tasks at any one time. You will deliver projects on time and on budget whilst ensuring client expectations are managed.

  • You will report on client campaigns providing actionable insights and reporting on impact/results, KPIs and ROI. You will incorporate results to formulate strategies for future campaigns.

  • You will be responsible for defining and reporting on KPIs for the CRO/UX service offering. These KPIs will cover revenue serviced, activity and achievements.

Key Qualifications and Attributes:

We are looking for someone who is passionate,creative and ambitious with boundless energy and enthusiasm as well as steelydetermination to succeed. CRO is a fast-growing department, which has huge opportunitiesand the potential for career development in a rapidly growing business withambitious plans for the future, including national and international expansion.

Ideal candidates will have the following:

  • Youwill have experience with on-site optimisation techniques.

  • Youwill be a confident and fluent presenter with the gravitas to influence at asenior level and be able to demonstrate a strong track record of significantclient-facing responsibilities.

  • You must becomfortable in taking and making briefs for clients with the confidence tochallenge where necessary and employ excellent interpersonal and communicationskills to engage key stakeholders.

  • You will be an accomplished facilitator and be able to give examples of collaborative and interdisciplinary working.

  • You will have experience of managing a multi-disciplinary team working on a variety of projects and tasks at any one time.

  • Youwill be commercially minded and with a focus on costs and ROI.

  • You will have outstanding analytical skills, be strongly numerate and comfortable manipulating large and complex data sets.

  • You will be proficient in modelling, analysing, researchingand presenting findings.

  • Demonstrate first-rate problem-solvingskills.

  • You will be creative and innovative yetstrategic, organised and methodical in your approach.

Training and Progression

We believein investing in our employees, working with leading training providers andprofessional bodies to expand your skillset, with regular workshops, lunch andlearns, as well as tailored Personal Development Plans created to support yourcareer aspirations.

Thediverse range of specialisms across our business provide plentifulopportunities to get a taste for new areas within digital marketing and broadenyour experience.

Time willalso be given to research and investigate new technologies as part of thisrole.


Employee well-being is high on our agenda, and we pride ourselves on the range of benefits were able to provide and want to ensure our staff are satisfied.

Aperformance bonus rewards effort, whilst our quarterly company awards recogniseindividual achievements. To keep those creative juices flowing we provide freefruit and refreshments, and we always look forward to the monthly free sandwichFriday.

Were a social bunch too, with regular company events to look forward to such as the race, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, its not just a work thing! Youll often find our employees out and about together, with many making some great friends in their colleagues.

Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure youre well looked after.

Posted 14 days ago

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