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Data Analyst/Strategy Analyst

London

£30000 - £45000 per annum

Permanent

Data Strategy Analyst

London

£30,00045,000

A global IT and professional services company are looking to bring a new Data Strategy Analyst on board within their Marketing Services which looks at MTA and MMM on behalf of clients. The company is a globally successful brand and provides their own technology and software but also a range of services. This role sits in marketing services which is split between MTA and MMM

THE ROLE

If you were to be successful in your application for this Data Strategy Analyst, your responsibilities would include:

  • Taking in raw data files and checking the data is as it was requested and fit for commercial purpose
  • Assessing the shape of the data, validating it internally and externally and ingesting it into their proprietary platform
  • Making sure the data makes sense and performing analysis on peaks, troughs and outliers to ensure it will be as effective and accurate for the advance algorithms and models it will be used in as their efficacy is reliant on its quality
  • Advising on which data should be taken and from where, client data is ingested but equally data from their media agency who design their campaigns and lots of other external (offline) factors are taken into account in the MMM team.

SKILLS AND EXPERIENCE

In order for your application for the Data Strategy Analyst role to be successful you will need;

  • Strong data manipulation and checking skills using SQL and Excel (or Python)
  • A strong knowledge of data flow and ETL from multiple disparate data sources
  • A keen interest in data quality and the complex applications in marketing analytics to assess the efficecny of different channels
  • An analytical mind, eagerness to learn and a strong relevant academic background (ideally in a numeric or scientific discipline)

HOW TO APPLY

  • Please register your interest by sending your CV to May Campbell via the Apply link on this page.

KEYWORDS

SQL, Excel, Data Quality, Marketing, MMM, MTA, Marketing Analytics

Posted 3 days ago

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