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Chief Marketing Officer & Membership Director - CMO


Excellent Package -Details upon request


Chief Marketing Officer and Membership Director, CMO

An excellent opportunity has arisen with a global brand within both the retail and healthcare sector. Their data driven services improve the experience of the consumer within retail and the market place along with improving standards and ultimately saving lives within healthcare. They have touch points with the worlds biggest brands and as such this role is an excellent opportunity. As CMO and reporting to the CEO you will provide leadership in marketing, membership experience and SME strategy to enhance the brand, attract, retain and grow new members, and deliver service excellence throughout the customer journey.

Direct reports: · Head of Marketing · Head of Member Experience · Head of SME

Key responsibilities:


Lead a marketing strategy that is data and insight-driven to support our sector and service plans in increasing adoption and engagement. Champion our corporate branding and identity both internally and externally to members and stakeholders. Optimise our reach through PR and communications to build our reputation and brand image. Develop the digital experience across websites, customer portal and social media channels to drive engagement and conversion through personalisation and the targeting of different persona groups. Work with industry engagement to accelerate our go-to-market plans for services through effective product marketing. Ensure the team has the appropriate resources and capabilities to maximise impact across the all marketing disciplines, including content, campaigns, events, digital and design Industry Engagement (SME)

Oversee the creation and delivery of an SME strategy that grows membership and increases the adoption of standards and data services. Develop a compelling value proposition for membership, focusing on SMEs Build our reputation and brand as a partner for SMEs in their growth journey. Understand the SME landscape, its needs, drivers, priorities, barriers and threats. Engage and collaborate with members and partner organisations to create responses to industry needs. Secure commitment to programmes through senior sponsorship by key members, decision-makers or industry thought leaders. Membership Experience

Develop and enhance the membership experience across physical and digital touchpoints to provide a seamless customer journey. Create programmes and resources to proactively manage member retention and renewals. Provide insight on new member trends and customer feedback to the organisation. Lead customer satisfaction, member trends and channel performance reporting. Work with IS and Marketing to champion the use of IS in supporting the membership experience through the automation of key processes and better data. Team Management

Lead, manage and motivate colleagues. Ensure that colleagues have clear work objectives, that they are measured and rewarded effectively and that they have the qualifications and skills necessary to do the job. Ensure the best utilisation of resources so that projects meet or exceed their objectives and are on time and within budget. Requirements: A senior marketing professional with significant industry experience in a services business operating in retail and/or healthcare, focusing on both large and small businesses; or experience gained within a membership organisation

Background and experience

Experience of developing and driving an organisation's total marketing strategy within the strategic plan. Strong track record of developing service-based propositions for retail or healthcare, with particular emphasis on SMEs. Significant experience of product marketing and product lifecycle processes in a services/systems environment. Experience of building and implementing strategic PR and communications programmes, either at an agency or client-side. A track record of engagement with stakeholders at senior level. Proven people leadership and management skills. Personal strengths and style

Innovation and entrepreneurship based upon clear understanding of user requirements and close collaboration with user base. Strategic focus: identifying and developing a positive commercial vision with the ability to translate that vision into operational plans. Strong communication awareness: keeping up to date with competitor information and market trends and able to maximise business opportunities. Strong customer focus: setting high standards in meeting customer needs. Gravitas: able to represent user views and manage competing demands with peers and senior colleagues. Engagement: Ability to build a wide and effective network of contacts inside and outside the organisation, acting as trusted advisor and operating at all levels internally and within customer organisations. Ability to direct projects and people; demonstrating initiative, judgement and clear decision-making ability. Open and supportive leadership and management style; ability to build strong teams, motivating and empowering colleagues to achieve set goals. Able and willing to lead by example whenever necessary. Financial acumen and good budgetary control. Excellence - strive to deliver beyond expectations. Professional - ethical, honest and respectful.Collaborative - builds partnerships through open communication

Posted 9 days ago

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