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Senior Insight Analyst

Manchester, Greater Manchester

£25000 - £40000 per annum + Benefits

Permanent

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Senior Insight Analyst

Manchester

Consultancy

Up to £40,000 + Benefits

A very successful consultancy based in Manchester is looking for an experienced insight analyst to join their marketing analytics team as a Senior Insight Analyst. This is an excellent opportunity for an analyst with experience using SAS, SQL or R to develop their skills and also work in a fast paced, big data environment.

Duties and Responsibilities Senior Insight Analyst

Design, plan and execute the targeting of customers through the companys targeted marketing programme Deliver data driven analysis and recommendations to improve product performance Create and establish advanced customer analytics e.g. segmentation, cohort analysis and customer retention Using statistical modelling methodologies to solve queries and optimise the marketing mix Manage and conduct regular reporting and post campaign analysis, delivering actionable insights and recommendations using tools such as SAS, SQL and R Drive collection and analysis of customer satisfaction surveys

Skills and Qualifications Senior Insight Analyst

University degree in a numerate discipline mathematics, statistics, engineering etc Experienced user of SAS, SQL or R Prior experience in development of targeting and customer selections Strong commercial awareness and ability to interact with various internal and external stakeholders Ability to carry out a senior role within the team, as well as working independently to meet tight deadlines Willing to learn new frameworks and languages as needed

Salary and Benefits Senior Insight Analyst

Up to £40,000 + Benefits

How To Apply Senior Insight Analyst

Please register your interest by submitting your CV via the apply link on this page. To find out more information please get in contact with Scott Lazarus at Harnham.

Keywords:

SAS, SQL, R, Insight Analysis, Customer Insight, Customer Behaviour, Loyalty Analytics, Commercial Insight, Marketing Insight, Marketing Analytics, Segmentation, Clustering, Cluster Analysis, Regression, Propensity, Statistics, Statistical, Statistical Modelling, Modelling, Manchester

Posted 41 days ago

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