Data & Insight Executive

Zoek Pin Alton, Hampshire, England

Permanent (Full time)

Posted 11 days ago

Due to continued success, our growing client near Alton is currently recruiting for a Data and Insight Executive to help drive marketing effectiveness and ensure all initiatives are tailored to their target market. Reporting to the Digital Marketing Manager, the successful Data and Insight Executive will act in a consultant capacity in order to provide information regarding data and measurement to the Senior Team.

Key responsibilities:

Developing measurement methodology to ensure that the marketing efforts create concrete business results which deliver the strategy, such as attribution and ROI measurement
Developing monthly reports that cover data and key insights for the Senior Leadership Team
Being an expert in data management and using Excel to an advanced level to manipulate, dissect and present the data in a compelling way
Planning, executing and reporting of insight activities including qualitative and quantitative research
Working with agencies to build data around target segments and channel choices to ensure spend is optimised, and to make sure budgets and forecasts are timely and accurate
Supporting development of key propositions through development of relevant insights
Key requirements:

Ideally a degree in a marketing-based subject
Proven experience in data handling and GDPR compliance
Strong verbal and written communication skills
Able to translate data to non-technical stakeholders
Analytical and flexible approach
Strong IT skills, particularly using Microsoft Excel

Hours are Monday-Friday, 9am-5:30pm
24 days' annual leave and other great benefits

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