Senior Social Media Marketing Manager

Zoek Pin London, Greater London, England

£48000 - £64000/annum

Permanent (Full time)

Posted 7 days ago

Senior Social Media Marketing Manager (FTC 12-18 Months)

We are looking for a passionate Social Media expert to lead our Social Media content strategy. Joining at an exciting time as the importance of social continues to grow, the aim of this role is to build and strengthen our brand identity across social channels.

The ideal candidate is an enthusiastic, proactive and agile senior Social Media expert, who is keen to drive the social media agenda and innovation in a fast-paced, quality focused retail environment. Having the breadth from strategy to implementation, this role will work with our internal and external teams including in-house social artworker, digital and media teams, PR, as well as leading our Social Media agency.

What you'll do

Leading the social customer facing agenda at LidlGB, working with our agencies and internal stakeholders as the main point of contact for all social channels and influencers.
Managing the strategy and content across existing channels (Twitter, Facebook, Instagram, Pinterest, YouTube), influencers / community, as well as driving innovation on new social channels.
Leading, liaising with all relevant stakeholders and collaborating with the wider marketing team to deliver strategic objectives via social channels.
Working closely with the Media team on buying, planning and optimization of spend in-line with campaign content and wider media buying objectives.
Actively maintaining contacts and relationships with Social Media owners and tools.
Leading and managing our social agency and ensuring the other agencies are informed and working towards the same aim with social front of mind.
Developing and maintaining effective working relationships with internal stakeholders such as Corporate Comms, Marketing, Purchasing, Supply Chain, and representing social in senior meetings up to Board level and working with our international Social Media teams.
Proposing and implementing effective monitoring, reporting and a performance management system for national communication campaigns and reporting our effectiveness in social and marketing.
Developing and implementing social media communications and campaigns using the national and international campaign planning tools. Adhering to the brand guidelines to ensure our brand reputation is protected across all our executions.
Responsibility for compliance with all legislation (. GDPR, e-privacy, ASA, Communications Act)
What you'll need

Social media experience is essential and within a retail environment is preferred.
Agency experience is desirable.
Excellent communicator, who is able to communicate confidently with people across all levels of the business.
The ability to work well with others whilst forming and articulating your own views and opinions.
An innovative, adaptable self-starter who works well independently and within a team.
Highly organised with excellent attention for detail.
The ability to multi-task and handle conflicting deadlines.
Degree-level education in any discipline.
German language is beneficial.
Understanding of wider digital channels and ability to read media plans is beneficial.
Working knowledge of Microsoft Word, PowerPoint and Excel.
What you'll receive

This isn't getting by. This is getting what you deserve. Working at Lidl is rewarding, in every sense, because we give you the training to succeed in your role and plenty of opportunities to progress your career here. We're proud to offer a competitive salary starting from £48,000 with the potential to earn up to £64,000 (depending on experience) with an additional non-contractual 10% London weighting, car allowance and a generous holiday allowance. Save for your future with our pension scheme, or save today with an in-store discount, plus extra discounts on days out, cinema tickets and much more.

We're making the final preparations and getting ready to move into our brand new head office, Lidl House, in Tolworth. It's light, spacious and has state of the art breakout spaces, an on-site barista and gym and much more, making it the perfect place to meet colleagues and achieve your potential. We're expecting to move in before the end of the year and we can't wait for you join Lidl!

Please note your employment is conditional upon the Company's receipt of satisfactory references and if requested by the Company, a satisfactory Disclosure and Barring Service check.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment

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