CRM Executive

Zoek Pin Oxford, Oxfordshire, England

£25000 - £35000/annum

Permanent (Full time)

Posted 19 days ago

CRM Executive

Henley on Thames


Grafton UK are recruiting for a CRM Executive for a luxury goods distributor with a strong international presence.


You'll be responsible for managing CRM campaigns from initial brief through to delivery, ensuring campaigns are optimised and delivered effectively.
Oversee marketing comms, triggered communications, customer journeys, and have end-to-end involvement with planning, implementation and reporting of CRM.
Working closely with data to select or create targeted audiences, and any subsequent reports required.
Identify, setup and monitor automated campaigns to improve customer lifecycle.
Prepare weekly and monthly reports on key performance indicators.
Monitor Prospects and Customer Databases to ensure correct data is available.
Share and react appropriately to trends and monitor competitor analysis.
Assist with creating and delivering CRM best practice guidance.
Support the Head of CRM in developing and analysing a test and learn plan, and to create a continuous process of improvement.
Build and execute the email communication calendar.
Closely work with other teams to develop the customer journey and ensure consistent brand messaging at each touch point.

Key skills & experience

The successful candidates will be/have:

Experience working with Email Service Providers and Marketing Automation tools.
Knowledge and experience of CRM, building emails and creating audience segments.
Ability to use Microsoft Office software packages to a competent standard.
Customer-centric & data-driven mentality.
An understanding of GDPR and the ability to question and voice concerns or considerations.
Excellent communication (written and verbal) and interpersonal skills to effectively and appropriately with colleagues, at varying levels
Knowledge of Priority ERP an advantage but not essential
Knowledge of SQL an advantage but not essential
Knowledge of consumer analysis tools such as Google Analytics would be an advantage but not essential


To be considered for this role, please click on the link provided. If you would like any further information about this vacancy before applying, please feel free to contact our Leicester office and ask for Kate Kirszak

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