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Head of CRM


£60000 - £70000 per annum + bonus & benefits


Head of CRM & Loyalty

Salary: up to £70k + bonus & benefits

Location: London

Contact: Sab Choudhury, #########

You are a forward thinking CRM Manager working with both Marketing and eCommerce managers to deliver exception CRM & Loyalty campaigns. You have exceptional experience in CRM tools especially in Salesforce and have worked with all levels of stakeholders to build out a CRM & Loyalty capability. You have experience of building out a CRM offering whilst adding value across a global organisation. You are proactive and able to work within the detail and help support in developing strategy but are still very hands on in delivering a CRM capability and Loyalty programme.

The Role:

You will report to the Director of eCommerce, with a dotted line to the Digital Marketing Manager of EMEA and will work with digital product owners, operations, external agencies and offline marketing teams to drive the performance of the eCommerce business in the UK. You will have overall responsibility for the CRM offering and capability for the UK and EMEA regions. You will be responsible for Loyalty campaigns and breaking into new target audiences via marketing and digital capabilities with full use of the CRM tool being Salesforce.

Key skills:

Proven expert in CRM Salesforce leading a function and building a CRM & Loyalty capability Experience owning the marketing levers of an eCommerce business, and a demonstrable track record of pulling these levers effectively to drive growth Significant experience in designing and developing CRM plans and Loyalty campaigns Extensive knowledge of CRM industry standards and best practices specifically in Salesforce Experience in managing third party agencies to deliver results Experience managing and executing CRM Loyalty campaigns Experience managing and executing new targeting campaigns Experience measuring, monitoring and tracking KPIs for digital performance Excited to work with wide variety of internal stakeholders to develop a consensus on an eCommerce plan and execute on it Proven background in either Retail / FMCG / Pharmaceutical / Regulated Environments will be very beneficial

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Posted 30 days ago

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