Junior Marketing Data Analyst - London | Zoek UK
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Junior Marketing Data Analyst
London, Greater London, England
Permanent (Full time)
If you’re a logical, data-driven individual with experience analysing data sets, this role could be a perfect fit for you! The Insights Team in our Analytics Department is growing: we’re on the lookout for Data Analysts to help drive performance on our clients’ marketing campaigns. This position is for someone who wants to start in early 2020.
This is an entry-level role that would be perfect for a recent graduate or someone with less than a year’s experience. The successful candidate will be someone who thrives when continuously learning and developing.
As a Data Analyst, you’ll be part of our industry-leading Analytics department. You’ll spend your day building and analysing cross-platform marketing data sets to enhance clients’ marketing strategies. You will work closely with clients to understand their business needs, and you’ll use web analytics data, media data and an in-depth knowledge of Merkle capabilities to identify efficiencies and untapped growth opportunities.
What is Analytics?
Digital Analytics can be used simply to measure what’s happening, but its real value is realised only when data is used to find out how businesses tick and to inform process or service improvements.
Your role will involve designing and deploying mapped data sets across a client’s marketing channels, analysing and generating insights from their data, and driving positive change across their business. We use a variety of tools to facilitate this, including Google Big Query, Datorama and Tableau alongside our own proprietary tools. Don’t worry if you’re not familiar with all of these, as we’ll provide full training, but any previous experience will be looked upon favourably!
Above all, you will seek to understand how prospective customers engage with marketing and use these insights to help optimise the media they invest in and align their cross-channel strategy.
Your responsibilities will be as follows:
• Carry out hands-on analysis of client data, identifying patterns, insight and actions across the marketing stack.
• Analyse media data to build data-driven attribution models to support marketing decisions and budget allocation.
• Develop data strategies to enable cross-platform analysis and measurement.
• Educate clients as to the different attribution and insights processes/tools found within the platforms we use.
• Build a roadmap of analysis projects for your clients and work to deliver against that.
• Lead account management, maintain daily written / face-to-face contact with clients.
As you grow into your role, we will look to you to drive our best practices and processes in your area of expertise. Innovation is the lifeblood of our company: we’re always open to individuals pursuing their interests to create a new, valuable offerings for our clients.
Career progression is huge to us here at Merkle and we’re keen to nurture and develop our in-house talent, thereby offering the successful candidate a fulfilling and long-lasting career