Senior Marketing Executive

Zoek Pin Leicester, England

£35000 - £40000/annum

Permanent (Full time)

Recently Posted

SF Recruitment are currently recruiting for a Senior Marketing Executive to work for a growing business based in Leicester Centre. Reporting to the Marketing Manager, you will work on a range of projects to deliver the marketing plan - Liaising with external agencies and third parties, you will keep marketing activity on-message and on-track.
The marketing and sales team work very closely, and you will be involved in the delivery of lead generation activities - from briefing marketing agencies on marketing campaigns to researching events and relevant opportunities to ultimately increase demo requests for our all-in-one solution.
Although there is no line management responsibility attached to this role, you will need to be experienced in managing all aspects of the marketing mix.
Key accountabilities of the role
- Be the day-to-day contact for external agencies - assisting with messaging, market sector information and reporting on KPIs
- Work with the SEO agency and in-house department specialists to coordinate content for the website - writing and proofing copy and ensuring the messaging is on-brand and consistent
- Oversee the marketing aspect of multiple projects across the business, supporting the acquisition of new clients, onboarding of new clients and the reputation of the business
- Social media content planning and execution - managing the organic social media activity and growing the social media channels in line with the marketing plan
- Measure marketing activity - adjusting accordingly based on what's working and not working
- Proactively research marketing opportunities - researching potential local and national opportunities and ideas for targeted marketing activities in line with the sales and marketing plan
Previous Experience & Skills
- Able to demonstrate a clear understanding of both traditional and digital marketing and have experience coordinating marketing activities on behalf of a private sector business
- Excellent use of the written language - experience of writing for various channels and a range of audiences is essential
- Good organisational skills: be able to plan and organise work efficiently, be able to handle several projects at the same time and to work under pressure and meet deadlines
- Experience of working with external agencies and liaising with multiple stakeholders
- Able to evaluate the impact of marketing activities and relay this confidently to management
- Able to use statistical information and data to make informed decisions
- IT literate and competent using social media platforms, scheduling tools and analytics.
- Proactive, able to work effectively with minimal support, using initiative as required.
In return you will be offered a flexible hybrid working pattern with an attractive salary of up to £40,000.
If you feel you have the right skills for this role please apply today or contact me directly on (url removed)

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