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Customer Relationship Manager - Hertfordshire




Customer Relations Manager across our Hertfordshire Homes 

  • You will be the first point of contact for all customer enquiries and manage the sales process from showing a family around, to admitting their loved one into the home. You'll arrange home open days and educational events, work closely with Gold Care Homes's marketing and operational teams – all while developing strong relationships with local groups and GP's to promote the home.

  • You'll be working with families at a challenging time, when an older loved one is looking to move out of their own home into a care home. That's why your ability to drive the numbers must be balanced by your empathy and passion for improving people's lives: families must trust you

  • Key Responsibilities Include:
    • Sell Gold Care Home's nursing, residential and dementia services on a B2C as well as B2B basis to private fee paying clients
    • Achieve occupancy and margin targets and other KPI's
    • Generate referrals by meeting and building relationships with healthcare professionals both off site and at in-house events to promote the homes services and to generate referrals
    • Manage all inbound enquiries and the sales cycle from generation through to close using a consultative sales approach
    • Supervise the move in process to ensure all contractual and regulatory conditions are met
    • Capture accurate client data and input to CRM
    • Work with internal stakeholders to develop a sales and marketing plan for each site to generate a steady flow of new leads
    • Understand the competitor landscape to ensure the homes maintain their competitive advantage and to identify gaps in the market
    • Build relationships with the local community including Social Services, Healthcare Professionals, GP's, Consultants, Voluntary Sector, Solicitors for the Elderly, IFA's and any other organisation that provides care and support for the elderly
    • Provide accurate forecasts and other MI to monitor trends and plan ahead
  • The ideal candidate will be:
    • Experienced in the elderly care sector
    • Well presented, articulate, with a confident and professional manner
    • Have the ability to communicate with people at all levels both face to face, and on the telephone - Be ambitious and target orientated with the ability to work on your own initiative
    • Be accurate with an attention to detail
    • Understand the local area and population demographic
    • Some field based work will be required so a full UK driving licence is essential

Posted 24 days ago

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