Paid Search Manager

Zoek Pin Leicester, England

Competitive

Permanent (Full time)

Posted 31 days ago

Paid Search Manager

Leicester

Salary: DOE

The Company:

Our client provides innovative marketing solutions using a wealth of market knowledge and their outstanding creative flair. They ensure that their clients have a dedicated account management team, and work tirelessly to find new marketing channels and opportunities for their clients, by constantly researching the ever changing media market.

The Role:

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

The company offers excellent career progression, flexible working, 30 days holiday & 1 day extra for birthday & long service, pension, cycle to work scheme, childcare vouchers.

Responsibilities:

Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Ads and other search platforms for a variety of clients.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage the creation of large keyword lists.

Provide creative copy suggestions and graphical ad templates.

Manage Display network placement lists on Ads and through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Provide oversight, manage, and be able to generate monthly client reporting for all major metrics,

goals tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engine and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Communication to team and management on project development, timelines, and results.

Provide oversight and work closely with the other team members to meet client goals.

Essential Skills & Requirements:

No less than 2 years' experience in Paid Search (PPC).

Proficiency in MS Excel, and Word. Preferably with Google Data Studio for report generation and Google Drive for collaboration.

Experience with website analysis using a variety of analytics tools including Google Analytics, Google Tag Manager as well as internal reporting tools.

Experience working with popular PPC ad platforms (Google Ads, Microsoft Ads).

Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

Ads / Bing certification is a plus.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

Report job View Company Page
Apply
Apply
Similar Jobs
Loading...