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Senior Marketing Executive

South West London, London

£30000 - £32000 per annum


This Senior Marketing Executive role is ideal for a high energy and driven personality with an analytical approach who can effectively demonstrate their Marketing and commercial skills, balancing the flexibility needed in a fast paced environment. The role is responsible for the effective delivery of consumer and trade Marketing including eDM and digital activity, direct mail/brochure production, media advertising, database management and all reporting.
The Job:
In conjunction with the Head of Marketing, responsible for the development and implementation of consumer and trade marketing plans
Development and coordination of end to end consumer and trade digital marketing projects working with inhouse designer and the Digital Alliance for preparation of assets
Manage the copy writing, briefing, production, proofing, and editing of all consumer/trade marketing communication and collateral. Strong focus on direct mail activity.
End to end EDMs management; including content creation/regionalising, building and dispatch, and post campaign reporting
Work with digital team to optimise customer website journey; act as the primary liaison in the UK for the roll out of any new content website updates
Act as the primary liaison between the UK and head office for the roll out of any new campaigns and content
Manage consumer budget and ensure ROI measures are in place
Effectively manage email and postal databases; utilise data segmentation techniques to more effectively communicate with key database segments
Ownership of the key consumer offline campaign activity; work with inhouse designed on execution of all assets
Pitch National Tourist Boards relevant to our destinations for access to coop funds and marketing opportunities
Identify, secure, and develop new partnerships/affiliates to grow the business
Build and manage commercial partnerships, including account development plans and customer strategies to drive growth
Skills Required:
Proven multichannel marketing experience
Relevant travel marketing industry experience (desirable)
Experience working with a luxury travel brand (desirable)
Strong communication skills, both verbal and written
Proactive and solutions focused
Ability to interpret management information into business intelligence
Strong copywriting skills
Analytical and KPI driven
Confident negotiator
Ability to build relationships, both internally and with key partners
Strong attention to detail
High degree of accuracy both with numeracy and literacy
Ability to prioritise workload to meet deadlines
Ability to problem solve, as they arise
A positive attitude to work and to working with colleagues
A process based approach to work
A high degree of time management
Works well in a team environment and independently
Ability to make decisions without consultation
The Package:
Salary of £30,000 £32,000 depending on experience
*If you would like to apply for the position please click APPLY or email your CV to ######### or call Helen on #########

Posted 9 days ago

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