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Head of Marketing - Customer Engagement

England

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Permanent

Are you a dynamic, innovative leader with a passion for great customer marketing and delivering results? If you are, we’d like to hear from you.Why work for us?The Open University is the UK's biggest university and a world leader in flexible part-time education, with over 200,000 students. We deliver life-changing learning opportunities and the quality of our students' experience is at the heart of what we do. We are committed to delivering quality and flexible education for all. In the National Student Satisfaction Survey, our students rate The Open University as one of the best in the UK and we have consistently achieved more than 90% in the survey's history.What do we need?We have a new role which requires an influential senior marketer to lead the team that defines and executes highly effective and cost-efficient customer engagement strategies, programmes and communications. The Customer Engagement Unit's role is to engage with enquirers and prospects to guide them through the application stages; maximising conversion and delivering a great experience for potential students. Extensive interaction with stakeholders across the OU is required to deliver successfully in a process where customers use multiple channels to interact with the University.Who are we looking for?A senior level, strategic thinker who can demonstrate extensive customer-centric marketing expertise. This includes identifying insights and building customer engagement and communications programmes for customer acquisition, customer experience and customer retention and value management.We are looking for strong leadership and team management experience; a keen sense of entrepreneurship; and the ability to develop excellence and team work with specialist teams. You will need to be comfortable meeting challenging business targets in a consumer service environment; excellent at problem solving and communicating at all levels; and be able to influence and persuade others in a positive manner. Closing date: 17 June 2015

Posted 22 days ago

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