Paid Media Manager

Zoek Pin Sheffield, England

Permanent (Unspecified)

Posted 11 days ago

My client, a leading consumer goods and retail business, are looking for a Paid Media Manager to join their fast paced and growing marketing team. This is a brand new role due to expansion, and will support the international growth into new territories. You will be the go-to person for all things PPC, Paid Social, and Paid Display and will work closely with the ecommerce team on D2C strategies.

The Role:

  • Own the Paid Search strategy within the business to drive forward the future strategy.
  • Deliver effective paid search and PPC campaigns to increase brand and product awareness and reach sales targets with clear reporting and insights.
  • Improve process and performance within the paid search account with the aim of reducing waste spend and making sure paid search fundamentals are best in class.
  • Conduct audience, keyword, placement, and platform research to help inform paid media strategies for projects to assist with growth marketing.
  • Manage paid social campaigns across a range of platforms (Facebook, Instagram, Youtube, Pintrest etc..) ensure the right message is delivered to the right audience at the right time, on the most relevant platform.
  • Create paid campaigns from start to finish, from strategy to execution and post campaign reporting.
  • Regular reporting and analysis on paid performance, identifying areas for growth and optimisation, sharing insights with the Digital Marketing Manager.
  • Design conversion funnels to understand our audience/consumer habits to improve our digital marketing reach and conversion.

The Candidate:

  • Experience in a similar paid search role, ideally within a retail / consumer environment, a marketing qualification would be advantageous.
  • Proven experience managing paid search, paid social and display campaigns.
  • Results driven, with an eye detail.
  • Data driven, ability to use reporting tools to provide in-depth insights (Google Adwords, Google Analytics, etc..)A passion for social media and a desire to learn new industry trends.
  • Project Management skills with the ability to organise and manage own workload.

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