Social Media Executive

Zoek Pin London, Greater London, England

Competitive

Permanent (Full time)

Recently Posted

QVC is so much more than a retailer. It’s a broadcast network. It’s an ecommerce leader. And it’s a great place to work! Come discover why QVC is like no other business in the world. Be part of a team that’s reimagining shopping, entertainment and social as one.
We currently have an exciting opportunity for a Social Media Specialist to join our Brand Marketing team here at QVC UK.

Alongside the Social Media Manager this role will be responsible for the development & execution of the social strategy for the Fashion & Home categories across primary and secondary social platforms. This role is critical to driving social media KPIs across a number of QVC social media platforms to drive engagement, reach, and brand awareness. The role will interact with social media communities to promote QVC brand, events, etc and will build an editorial calendar and related compelling, consistent and meaningful content on all social media platforms.

Responsibilities:

  • Responsible for the brand identity across all social platforms, working directly with the social media production team and other content teams to ensure all content is brand right and meets platform best practices
  • Implement and execute social media strategies that build brand awareness, generate engagement, traffic and sales
  • Stay up to date with social media trends and best practices and share these with the wider business
  • Oversee overall social media and content strategy across QVC’s social platforms
  • Provide continued direction on the creative considerations for social media content
  • Develop engaging, on-trend & consistent campaigns to align with wider QVC campaigns and promotions
  • Close co-operation with the Social Video Specialist to develop a multi-platform social media video & content strategy which works to service YouTube, IGTV, and Facebook Live
  • Implement a cross channel social marketing plan (including content strategy)
  • Develop and deliver social media optimization (SMO)
  • Build and maintain the editorial calendar
    • Responsible for daily posting and creation of content across QVC’s social platforms including but not limited to Facebook, Twitter, Instagram & YouTube
  • Generate, edit, publish and share content daily, ensuring consistent communication with our social media followers
  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
  • Manage social commerce opportunities in partnership with Digital Store team
    • Partner with external vendors & partners to coordinate engaging campaigns to drive business KPIs
  • Create weekly and monthly reports to keep wider QVC business up to date with social media statistics and coverage
  • Analyze analytics reports in coordination with Customer Analytics team to gain insight on traffic, demographics, effectiveness to drive improvements in traffic / engagement

This role reports solid line to Market Social Media & Community role.

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