Product Marketing Manager - Financial Services Software & Consulting
London, Greater London, England
Unspecified (Full time)
Our client is a large multinational business that traditionally has sold software and cloud transformation services to Telecommunications Service Providers. They are renowned for billing, CRM, customer experience, and cloud & digital transformation.
They are also working with a number of retail banks globally and are looking to accelerate their growth in that area.
Our client helps to accelerate their customer's differentiation in the digital era, migration to the cloud, and automation of their operations, and provide
end-users with the next-generation banking experiences that make the world say wow.
This role will involve leading the development and execution of all marketing plans to grow our business with financial institutions across the globe and provide support to account teams throughout the sale cycle stages for all marketing-related elements.
What will your job look like?
You will design and drive go-to-market planning and execution (name, price, messages, positioning, differentiators, benefits, collateral, tools, training, etc.) of new and existing
offerings (products, solutions, services).
You will create tools (eBooks, presentations, videos, datasheets, training materials) to enable sales throughout the entire sales lifecycle.
You will drive campaigns (internal and external) to increase awareness and generate demand around different offerings.
You will establish excellence in Sales Enablement to increase Sales engagement and content effectiveness.
You will create succinct, relevant, innovative, and clear ways of communicating.
You will run customer workshops, as needed, to deliver marketing messages.
You will transform technology into clear business propositions.
You will manage the competitive landscape and research for the respective offering,
aligning with the competitive intel team as needed.
A strong understanding of the issues facing retail banks regarding their technology platforms and services
Experience working in the Banking & Financial Services industry; whether with a software vendor or professional services firm in a product marketing function, or at a Bank in a
product or marketing role
Bachelor’s Degree in Business / Engineering / MBA
Business oriented. Ability to represent the customer needs.
Experienced in functionality/specs definition, architecture, and design.
Ability to facilitate scope changes and prioritization.
Experience in agile methodologies is appreciated.
Matrix management, good negotiation, and communication skills.
Digital marketing expertise – a plus
What makes this role special...
You will be part of a fast-paced marketing team with the opportunity to bring the world-class services of my client into a new business vertical, with a demand to bring new approaches and creativity to B2B marketing.
You will become a trusted advisor to Sales, acting proactively rather than reactively in supporting both the Sales and Business Unit’s strategy
You will be responsible for driving marketing research together with third party vendors to create thought leadership around offering domains to establish my client as a key player
You will develop and execute a cross-organization sales enablement plan and deliverables to address different needs per role and region for all Sales.
You will engage with customers on a broad level to deliver marketing messages and supports lead initiation and sales efforts.
You will drive participation in industry events (speaking, participation, sponsorships, awards, etc.), as relevant, to drive lead generation and awareness.
Please ignore the salary levels mentioned on the job board - the client is will design something around the candidates value to the business.
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