Associate Director - Qualitative

Zoek Pin London, Greater London, England

Permanent (Full time)

Posted 17 days ago

What will I be doing day to day?

* Be a subject expert and a go to internal and external resource for advice, guidance and knowledge on Qualitative methodology.

* Needs to have a strong background in commercial research, in at least 2 of the following sectors (ideally all three): in digital, media and telecoms (DMT), financial services and consumer / retail.

* Work closely with internal commercial teams and quantitative sector units

* Advise clients on appropriate research methods based upon detailed understanding of methods and analytics

* Act as the project director for a variety of qualitative research projects, with a particular focus on commercial sectors.

* Accountable for meeting your own commercial targets, and working with the senior team to develop client accounts / key sectors.

* Provide detailed insight from research and tying this into quantitative results, where applicable

* Write proposals and develop new business opportunities, establish meaningful relationships with your existing client base

* Deliver qualitative solutions to clients from across our YouGov product and service portfolio

* Line manage, motivate and coach junior members of staff

* Ensure client satisfaction and represent YouGov in a professional and ethical manner at all times

* Ensure accuracy and consistency of all Qualitative research projects

* Provide clients with proposals/quotes and ensure these are costed accurately; liaise with international hubs and trusted partners to source quotes for international qualitative research

* Support the Director of Qualitative Research with the design and implementation of new qualitative research techniques and approaches to ensure the departmental goals are met

* Ensure sales and marketing campaigns are executed to a high standard to achieve the department’s revenue and profitability goals

* Present our data at conferences, custom team meetings and client debriefs both in person, and via online communication and through written reports

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