CRM and Social Media Manager

Zoek Pin North Watford, Hertfordshire, England

£50000 - £60000 per annum + Benefits

Permanent (Unspecified)

Posted 44 days ago

*CRM and Social Media Manager - commutable from North West London*

Would you like to work for a fast-paced and entrepreneurial multi channel retailer? A business that is passionate about transforming their digital presence with a newly formed digital marketing team and decent budgets to help the team achieve their ambition?

Our client are currently embarking on a huge new digital transformation project and as such, we are recruiting for a CRM and Social Media Manager to join the team.

As the CRM and Social Media Manager, you will play a pivotal role in driving increased revenue, customer engagement and loyalty. You will be a commercial and strategic self-starter with a creative flair and experience in owning projects and delivering to tight deadlines whilst working autonomously.

Key responsibilities will include

  • Set the CRM and social strategy whilst sharing best practise with the wider team
  • Lead the development of the CRM function, including daily newsletter communications, product marketing comms, onboarding campaigns and trigger messaging.
  • Development of campaigns using industry best practice that excite and engage our customers, drive loyalty and deliver value for our customers and the business.
  • Manage 3rd party relationships with external agencies to drive performance and continuously improve the channels.
  • Aligning with internal stakeholders across the business, building relationships whilst securing buy-in to support the CRM and Social Media strategy.
  • Ensure that social and CRM fully support the brand and commercial initiatives.
  • Develop and manage the channel activation plans whilst adhering to strict deadlines and managing a stringent briefing process.
  • Evaluate all campaigns, share findings and build upon past learnings for future success.
  • Line management and development responsibility for the CRM and Social Media team.
  • Share insight and channel performance weekly with the online team and wider business.

About you:

  • Good understanding of omni-channel retail industry and the opportunity CRM and Social Media provides
  • At least 5 years' experience in a similar role, ideally within a retail or sales focused business.
  • Proven track record of managing 3rd party agencies.
  • Previous team management experience.
  • Experience in planning budgets and delivering measurable ROI.
  • Good knowledge of Google Analytics.
  • Strong knowledge of GDPR.
  • Excellent knowledge of ESPs.
  • Previous experience of working in a role which was talking to parents is desirable.
  • Previous experience of working with Social Sprout.

This is a very exciting opportunity to join a well respected retailer as they embark upon their digital transformation programme.

To find out more, please apply today.


Zachary Daniels is a Niche, National & International Recruitment Consultancy.

Specialising in Buying, Merchandising & Ecommerce | Design, Technical, Wholesale & Production | Finance | HR & Talent | H&S & Compliance | Marketing, Digital & Technology | Property & Centre Management | Retail, Trade, Leisure & Wholesale Operations | Senior Appointments & Exec | Sales | Supply Chain & Logistics

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