PR & Social Media Executive

Zoek Pin Ascot, Royal Windsor and Maidenhead, England

£23000 - £25000 Per Annum

Contract (Full time)

Posted 34 days ago

PR & Social Media Executive – 6 Month Contract

Location: Ascot

Salary: £23000-£25,000

The Company:

Our client is the leading distributor of international health and beauty brands in the UK retail market. They pride themselves on a continuous record of bringing niche, emerging brands and products to the market and strategically building them into sought after market-leading brands.

The Role:

In response to the changing retail landscape, shopping and consumer purchasing dynamics, they have highlighted the need to create a new role for a 6-month contract within the Marketing team for a digital/social media savvy graduate who is a natural storyteller, who can bring brands to life with engaging and commercially focused social campaigns. Some traditional PR experience would be beneficial. Graduates in media and marketing communications with a years work experience would be ideal.

The culture of the business is hardworking, supportive & open door. This role will be based at their offices in Ascot, although flexible working is accepted.

Responsibilities:

  • Overseeing the day-to-day activity of key social media and PR accounts
  • Supporting the Assistant PR & Social Media Manager on brand activations, campaigns and strategy implementations
  • Focusing on growing key brand social media accounts by delivering highly engaging campaigns and being reactive to trends
  • Running and monitoring daily paid social media campaigns and ads
  • Liaising with press and influencers to excite and inform them about NPD and brand news
  • Working with the Assistant PR & Social Media Manager to brainstorm and create innovative PR and social media campaigns to hit quarterly KPIs
  • Creating monthly social media and PR calendars
  • Creating social content in-house and/or working with their agency partner
  • Uploading and scheduling content to social media platforms
  • Writing and seeding press releases to encourage PR coverage
  • Pulling weekly reports and sharing with the Assistant PR & Social Media Manager
  • Creating monthly reports to be shared with key clients
  • Engaging daily with social media audiences to increase followings and engagement rates
  • Administering frequent mailouts to press and influencers
  • Monitoring social media management tools and PR coverage tracker
  • Responding to press and influencer requests
  • Building and sustaining strong relationships with press and influencers
  • Desk-sides/meetings with press & influencers to excite about new & existing products
  • Monitoring competitor social media channels and PR activations and reporting back
  • Keeping up to date with hot press topics by regularly reading print and online publications
  • Maintaining a strong knowledge of new and existing social media channels, features, news and trends

Essential Skills & Requirements:

  • At least one years' experience in managing social media campaigns and budgets
  • Ability to grow a social media following with highly engaged audiences
  • Familiar with social media and PR management tools including Sprout Social, Salesforce, Later, Kantar and ResponseSource
  • Strong knowledge of all social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest
  • Experience with creating and running social media paid ad campaigns through Facebook Business Manager
  • Experience with using Adobe programs such as Photoshop and Illustrator
  • Competent with Excel, Powerpoint, Word, Google Docs & Canva
  • Strong attention to detail and reactive to emerging platforms, features and trends
  • Strong copy and grammar skills
  • It is preferable to have strong existing relationships with press and influencers, experience working with a third-party agency & within the beauty & health industry.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please contact us.

Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.

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