Marketing Manager - Blackpool - This Area Only | Zoek UK
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Blackpool - This Area Only
Permanent (Full time)
We’re looking for a creative, yet commercially savvy Marketing Manager to join our team and help take the Merlin Blackpool attractions to new levels of success.
A job with Merlin Entertainments isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes, or briefcases. We trade in fun. In smiles, shrieks, and spine tingles. In memories. In magic. We put all of our energy into creating magical memories for our guests. With 67 million visitors every year, that’s a lot of unforgettable moments.
Marketing is Marketing, right? Not when it's Marketing for the iconic Blackpool Tower and the other Merlin Blackpool attractions! From dizzy heights at the Blackpool Tower Eye to Dungeon frights, from the famous Ballroom and Circus to the jaw-some depths of SEA LIFE Blackpool. Not forgetting the opportunity to work alongside 80 celebrity faces at Madame Tussauds!
About the role
This is a generalist marketing role with a wide remit covering all aspects of the marketing mix. With six of the UK's most loved attractions this is definitely a role to sink your marketing teeth (and experience) into!
Reporting to the Head of Marketing for Merlin Blackpool, you’ll co-create and execute the marketing strategy for all of the Merlin Blackpool attractions.
You’ll orchestrate a fine-tuned mix of activity that includes PR, above the line advertising, digital, social media, and promotions, and to drive awareness, visitation and ultimately budgeted revenue and profit, via several channels including consumer, trade, events and schools.
This is an opportunity to really take ownership of your marketing plans from end to end and an opportunity to be innovative and creative yet drive real business results. Results you can sense-check and see for yourself by walking out of your office door each and every day!
This is a full-time role, predominantly Monday to Friday, but you’ll need to be flexible with regards to regular weekend and bank holiday work, as well as some early starts or late finishes to support marketing and PR activity as required.
It goes without saying that you’ll have broad marketing experience, which includes everything from campaign planning, PR, e-commerce, digital, social media and you’ll have proven success at effectively managing agency relationships.
Make no mistake, marketing in Merlin is fast paced, requiring you to react quickly, innovate and balance tactical activity with long-term thinking. To succeed in our world, you’ll need to genuinely love the buzz of an ever-changing environment, juggling multiple tasks and projects and dealing with the odd curveball!
Merlin’s not about unlimited frivolous marketing budgets, so you’ll be creative, innovative, and thrifty, creating plans that make every penny count. You’ll be full of ideas and fresh thinking, but you’ll back that up by logic, business reasoning and sound thought processes. Whilst you’ll love executing amazing campaigns, you’ll also love to get stuck into the numbers and analyse what’s worked and what’s not.
With a diverse portfolio of brands, you need to be guest focused, understanding our consumer mindsets, and delivering campaigns that resonate. With brands such as the Dungeons and Madame Tussauds you will have your finger on the pulse, always looking for innovative solutions to keep our brands relevant.
Merlin is all about fun however, so you’ll need to combine your marketing prowess with an up-beat personality, with passion and enthusiasm, so that you get the wider teams and our external partners as excited for our brands as you are!
Why join us?
When you join us, you’ll receive a salary of £34,000 per annum, 33 days holiday (including bank holidays), 25% discount in our retail shops and restaurants, 40% off LEGO, and benefits (Group Personal Pension Plan, Employee Assistance Programme, Life Assurance).
You’ll also get your hands on a Merlin Magic Pass - giving you FREE tickets to our attractions across the globe