Marketing Campaign Manager

Zoek Pin Nuneaton, Warwickshire, England

Permanent (Full time)

Recently Posted

At H&B we are building something really special and exciting - to help people understand how to live longer, healthier, happier lives.
Our mission is to be the leading player in global wellness chosen by millions as their trusted partner for personalised wellness journeys.
We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functions around Health and Wellness.

So, if you are passionate about making a difference and want to work for a treasured brand that’s growing, please apply. We’d love to hear from you.

The Role

“Pivotal marketing role, leading, coordinating and delivering customer-led campaigns across all media channels”

Reporting to the Head of Campaign and Customer Planning you will develop and deliver customer focused communications and content, consistent with the H&B brand proposition, that drives growth and maintains brand health. This is a role for an experienced, passionate marketeer who wants to put career defining campaigns on their CV.

Responsibilities / Accountabilities

Campaign lead responsible for delivering TTL customer led communication and content that supports business priority campaigns and drives positive ROI
Accountable for overall timing plans and delivery of campaigns on time
Accountable for creation and delivery of relevant channel briefs and RTBs
Accountable for total media planning and effectiveness, including budget management – consult
Accountable for creative integration across all marketing channels
Accountable for production of integration decks for key meetings
Responsible for AV production including as relevant, shoot preparation, media buying briefs, creative feedback and research pre and post campaign
Responsible for liaising with all marketing teams to ensure that we create and curate content which is aligned to the business plan
Responsible for trading the plan and monitoring results in line with set KPIs in order to optimise media and creative on a weekly basis
Responsible for setting up/attending key meetings (. Project Meetings, CPG, mock shops, cross channel)
Informing Senior Marketing Managers on campaign progress at agreed milestones
Brand guardianship
Accountable for the production of PCAs, capturing learnings and reviews to help with continuous improvements
Develop and coach ME

Working closely with external agencies and cross functional marketing teams
Collaborating and liaising with Trading teams
Representing marketing campaign plans at senior level meetings during campaign trading periods
Capabilities Required

Customer led marketer that understands social platforms, media audiences/role of channel, and brand consistency
Stakeholder management and influencing
Budget management for media and production for campaigns
Creative eye and ability to deliver clear customer communications for all channels as required
The Reward

In addition to competitive salary, company benefits and flexible working, you can expect support and encouragement to build your career. Our leadership strongly promotes career growth and mobility

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