Marketing & Campaign Journey Lead

Zoek Pin Coventry, UK

£42287 - £53990 per annum

Permanent (Unspecified)

Posted 40 days ago

Jefferson wells are looking to speak to data driven Marketing professionals with experience in database marketing to create & develop compelling marketing campaigns for a well-established energy business.
Working for an international market leader in the utilities sector, you will be working closely with the marketing team to generate leads & opportunities for the business. You will also be using data to cross sell in order to increase engagement & sales.
What will I be doing?

  • Automating customer journeys & proposing customer retention initiatives
  • Developing & executing campaign activity
  • Owning targets on lead generation
  • Segmenting customer data where relevant alongside market research & intelligent lead
  • Maintaining database standards & ensuring timely delivery on requirements
  • Budget management, team KPI's & targets, dashboard forecasting & reporting
  • Competent with Excel (able to use pivot tables)

What are we looking for?

  • Marketing Journey/campaign management experience
  • Track record of using data to influence business decisions
  • Strong data skills with a commercial focus
  • Understanding of database marketing

This is an exciting & varied role in a great team, and for the right person there will be opportunities to progress your career and develop your skill set in a challenging and vital role. If you want to be part of a high performing team, working for a international business who have huge market coverage across Europe, then please apply and one of the team will be in touch.

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