Marketing & Campaign Journey Lead - Coventry | Zoek UK | d33a72
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Marketing & Campaign Journey Lead
£42287 - £53990 per annum
Jefferson wells are looking to speak to data driven Marketing professionals with experience in database marketing to create & develop compelling marketing campaigns for a well-established energy business.
Working for an international market leader in the utilities sector, you will be working closely with the marketing team to generate leads & opportunities for the business. You will also be using data to cross sell in order to increase engagement & sales.
What will I be doing?
- Automating customer journeys & proposing customer retention initiatives
- Developing & executing campaign activity
- Owning targets on lead generation
- Segmenting customer data where relevant alongside market research & intelligent lead
- Maintaining database standards & ensuring timely delivery on requirements
- Budget management, team KPI's & targets, dashboard forecasting & reporting
- Competent with Excel (able to use pivot tables)
What are we looking for?
- Marketing Journey/campaign management experience
- Track record of using data to influence business decisions
- Strong data skills with a commercial focus
- Understanding of database marketing
This is an exciting & varied role in a great team, and for the right person there will be opportunities to progress your career and develop your skill set in a challenging and vital role. If you want to be part of a high performing team, working for a international business who have huge market coverage across Europe, then please apply and one of the team will be in touch.
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