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Multi-Channel Content Executive - Sweden

Aalsmeer, Netherlands

Competitive

Permanent (Full time)

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  • Group at a glance
  • Established in 1981 with a single store in the North West of England, JD Sports Fashion Plc is a leading multichannel retailer of sports fashion and outdoor brands in the UK and Europe.

The Group has over 1200 stores across a number of retail fascias and is proud of the fact that it always provides its customers with the latest products from the very best brands.

The Group embraces the latest online and instore digital technology providing it with a truly multichannel, international platform for future growth.

  • Role Overview

  • To help manage and improve the creative content across the JD Sweden Multi-channel platforms. Co-ordinating both internal and third party creative resource, project management and delivery, plus ensuring creative consistency and best-in-class creative is executed across the board.

  • Key Duties and Responsibilities

  • Be the authority on all creative aspects of the JD Sweden Multi-channel estate, ensuring we achieve our goal of being a best-in-class E-Commerce site.

  • Working with the wider team to develop site improvements for JD that drive conversion across all purchasing funnels and devices

  • Ensure brand guidelines and creative consistency is executed across the full estate including desktop, mobile, app, kiosk, iPad and any additional digital builds. Making sure all of these channels are fully up to date with the latest campaign and marketing imagery.

  • Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase.

  • Support and influence the UX team to ensure regular testing takes place on-site to improve user journey and conversion.

  • Be responsible for briefing in the studio of digital marketing requirements for JD across all channels including desktop, mobile, apps, social media & email.

  • Complete competitor reports across relevant competitors to ensure we are best in class & competing.

  • Work with wider teams to continually improve the process needed to deliver the best-in-class and on-time work.

  • Continually monitor competitor activity and relevant creative sources for inspiration and share with the wider team.

  • Manage content launches to ensure timed content hits deadline.

  • Works with 3rd party brands to ensure full digital requirements are given and executed.

  • Ensure updates to landing pages and brand pages are completed in a manner that optimises content for trade in order to drive sales and conversion.

  • Work with Online Merchandising team to create product stories.

  • Develop strong relationships across the business including with the merchandising, marketing, retail & buying teams.

  • Identify concepts and processes that will contribute to the International websites sales and profit targets.

  • Own all content aspects of new market launches from requirement collection stage of the project to post go live.

  • Review top site searches and action merchandising rules for JD’s devices to improve results and conversion

  • Test banners/product listings and links to ensure correct links and assets are used

  • Complete daily site checks of key devices through testing and review of customer interactions.

  • Experience and Knowledge needed

  • Prior experience working in an ecommerce environment preferred but not essential.

  • Strong attention to detail.

  • Excellent verbal and written communication skills.

  • The ability to work as part of a small team in a fast moving environment.

  • A willingness to learn new skills.

  • Preferred experience working within the Swedish market however not essential.

  • Fluent in Swedish

Posted 104 days ago

This job has expired.
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This job has expired.
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