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Digital Analyst

London

£25000 - £35000 per annum

Permanent (Full time)

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Digital Analytics Specialist
Central London
£25,000£35,000

THE COMPANY

In this specialist digital analyst role, you will you will monitor and optimise platforms for a marketleading eCommerce business in order to support the ambitious growth plans of the business and maintain their position in the market. Using Google Analytics and Google Tag Manager, you will gather key insights to inform its future digital development. If youre looking to build your analytical expertise within a renowned analytics function, with tangible onthejob development opportunities and clear scope for professional development, read on!

THE ROLE

As the digital analytics specialist, you will play an essential part in supporting marketing decisionmaking; utilising Google Analytics, you will monitor and optimise website performance to boost conversion rates by providing the best customer service available. Using Google Tag Monitor to monitor traffic acquisition and retention, and running A/B tests based on your analysis, you will gain an indepth understanding of customer behaviour, gaining and gathering insights to optimise their interaction and engagement across the platforms.

DaytoDay Responsibilities will include:

  • Tagging and Implementation using GTM
  • Ownership of A/B testing hypothesise, conduct and analyse
  • Optimisation of customer journey across the platforms

YOUR SKILLS AND EXPERIENCE

The successful lead web analyst will have the following skills and experience:

  • Strong abilities with Google Analytics and Google Tag Manager, having used them in a commercial environment
  • Experience conducting and analysing A/B tests amongst wider optimisation processes
  • An interest in pushing the limits of analytics

THE BENEFITS

£25,000£35,000 (dependent on experience)

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

Posted 81 days ago

This job has expired.
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