- Birmingham, West Midlands
- £28000 - £32000
My client is seeking an experienced FMCG Brand Manager to take over a portfolio of home brands - to achieve this, you will possess experience of product and instore communications such as packaging and POS. A recent growth in the home baking marketplace has helped my client, develop and hone their brands into a range to suit all tastes, that can be found in department stores, specialist retailers and online. Duties will include: • Creating 600 page annual trade catalogue • Manage a portfolio of brands • Define brand propositions for each brand in your portfolio which will include a consumer road map • Consumer targeted communications - drawing out all product features including copywriting, briefing design and photography • Create up to 400 packaging SKUs including developing new pack identities and constructions • Develop instore campaigns: launch packs. POS and merchandising concepts • Brand engagement: creating inspiring social media and web content • Brand guardianship To be considered for this role you ideally need experience in the following areas: • FMCG/D brand management • Instore communications expertise: Packaging and POS • Channel management understanding • Creative briefing to agencies • Copywriting skills • Working to tight deadlines.