The race for talent is on. By 2030, the talent shortage will reach more than 85 million people, and the competition for qualified professionals will become even more fierce than today. To win this...

Brands are doing everything they can to position products and services successfully, including trying to appeal to customers at a human level. The modern-day consumer values intense personalisation and engagement, and a great way...

The importance of CSR on Brands  Customers’ interaction with brands is changing. Companies need to ensure their identity and operations have the right impact in order to connect with today’s empowered consumer. In a world where your target audience expects not only exceptional product...

In today’s competitive world, companies need to keep a constant eye on their reputation. Corporate reputation is the stakeholders’ perception of your brand, which can have a great impact on your overall business performance....

While many businesses focus on building a brand and a reputation to maximise customer awareness and, ultimately, drive sales, it’s just as important to build a strong employer brand identity in order to attract...

Being acknowledged as an award-winning employer can work wonders for your brand and reputation, making you more attractive to the best talent. The question is how do you get noticed as a top employer?...